Displays & Signs

Marketer: Maui Jim, Lahaina, Maui, Hawaii
Objective: To create a diverse retail program for Maui Jim sunglasses that would stand out from the competition, as well as reinforce the Hawaiian feel of the product and reflect the youthful image of the product line.
Number of Displays: 7,495
Construction/Materials: Powder-coated metal that is hand painted so no two pieces are alike, acrylic
Introduction: November 1997
Producer: Visual Marketing Inc., Chicago

Client: Jerry Johnson & Associates, Los Angeles/Sunkist Growers Inc., Sherman Oaks, Calif.
Product Promoted: Sunkist oranges
Marketing Objective: The floor graphics were used as part of a promotion and led the way to the Sunkist oranges. Displays and mobiles were also used.
Producer: Serigraph Inc., West Bend, Wis.
Distribution: Supermarkets
Quantity: 44,000
Materials/Process: Floor Graphic system - vinyl material, offset printed with an overlaminate
Introduction: January 1997

Cosmetic Company: Caswell-Massey, Edison, N.J.
Products: Dr. Hunter's Original Remedies
Objective: To establish the line as a quality brand with a history behind it. The fixture, packaging and graphics create an old-fashioned apothecary store environment within any retail outlet.
Distribution: Main Street pharmacies and gift, natural foods and department stores
Introduction: October 1997
P-O-P Company: Display Works Inc., Manalapan, N.J.
Construction/Materials: Dark wood with gold labeling and scroll work

Marketer: Safilo USA, Fairfield, N.J.
Objective: To create a high-tech, pilfer-proof counter display to attract the Generation X consumer. The rotating unit was launched in major department stores and sporting goods stores worldwide.
Number of Displays: 200
Construction/Materials: Stainless steel body and uniquely designed channels to receive curved PETG material doors
Introduction: March 1997
Producer: Ettinger Displays Inc., Hauppauge, N.Y.

Marketer: Spy Optic, San Marcos, Calif.
Objective: To help Spy Optic create a unique and strong brand image in a glutted marketplace. To create curiosity and draw consumers to the display even if they had not intended to purchase sunglasses. The displays went into high-end optical boutiques, surf shops, motorsports and racing watercraft stores.
Number of Displays: 1,200
Construction/Materials: Powder-coated fabricated metal and vacuum-formed plastic
Introduction: February 1997
Producer: Frank Mayer & Associates Inc., Grafton, Wis.

Marketer: Viva International, Fairfield, N.J.
Objective: Harley Davidson's priority was to develop a retail display merchandiser that sustains the image it has cultivated over the years. Adjustable shelving and easy access for sunglasses, accessories, belts, buckles, lighters and hats was a design priority. The wooden base has a locked storage compartment with industrial wheels. The bar and eagle shield logos are prominent on all four sides of the base. The header sign allows light to shine through the top and has a strong Harley graphic image.

Product: Snow Roof Systems coatings
P-O-P company: Boise Cascade Inc., Salem, Ore.
Distribution: Home center stores
Introduction: March 1997
Duration: Temporary
Construction: Corrugated
This corrugated box frame fits around a retailer's television. It is designed to attract customers to the instructional videos that explain the company's Snow Roof Systems products.