Displays & Signs

Product: Salon shears
Number of displays: 500
P-O-P company: Cormark, Rosemont, Ill.
Distribution: Beauty supply outlets
Introduction: March 1997
Duration: Permanent
Construction: Acrylic case, metal turntable, paper graphics
Available in two versions for domestic and international accounts, the Fromm International shear center makes consumer self-selection easier.

Marketer: Swiss Army Brands Inc., Shelton, Conn.
Objective: To provide clear product visibility and easy access to the glasses. The display went into sunglass specialty, sporting goods and better department stores.
Number of Displays: 1,000
Construction/Materials: Molded resin and dark cherry wood with embossed labeling; custom-developed three-stage paint to emulate granite
Introduction: April 1997
Producer: Shell Containers, Lake Success, N.Y.

Since its introduction in 1992, Pete's Wicked Winter Brew, an amber ale seasoned with raspberry and spiced with nutmeg, has been winning the hearts of beer drinkers every winter.
   Pete's Brewing Co., Palo Alto, Calif., has decided to pair its winter hit with a special edition CD featuring various music artists. Consumers can purchase the CD until January 31, 1998, by mailing in an order form found on all Pete's Wicked Winter Brew P-O-P displays in-store or by calling a toll-free number.

Client: Coca Cola USA, Atlanta
Products Promoted: Soft drinks
Marketing Objective: To capture shoppers' attention and lead them directly to the product.
Producer: Service Litho-Print Inc., Oshkosh, Wis.
Distribution: Convenience stores
Quantity: 20,000 initially
Materials/Process: Service Litho-Print Inc.'s Free Stick and Ex-Static Floor Art
Introduction: June 1997

In its continuing effort to build sales in the canned mixed vegetable category, Dean Foods Vegetable Co., Green Bay, Wis., created a marketing campaign that encouraged consumers to serve Veg*All, the company's blend of seven vegetables in a light onion broth, for lunch, dinner and even breakfast. The campaign, which ran from September through December, carried the theme "Any Time is Veg*All Time." The program included a 59-case or 35-case pallet display.
Producer: Goltz & Associates, Green Bay, Wis.