Displays & Signs

Publisher/Distributor: D.K. Publishing, New York
Product Promoted: D.K. Eyewitness video series and Visual Dictionary books
Objective: To provide multi-product presentation and generate sales volume strong enough to launch into other pallet programs.
Distribution: Sam's Warehouse Club Stores
Number of Displays: 450
Construction/Materials: B-flute corrugated
Introduction: February 1997
P-O-P Producer: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Publisher/Distributor: Kleerex Division of Total Plastics Inc., Kalamazoo, Mich.
Products Promoted: Magazines
Objective: To create a durable, acrylic, mobile display that provides for multiple merchandising capabilities, ultimate product visibility and complements an open, well-lit store environment. It can fulfill a multitude of merchandising tasks with minor adjustments in its side support panels.
Distribution: Supermarkets, drugstores, convenience stores and bookstores
Number of Displays: 1,000

Product: Juicefuls and Velamints
P-O-P companies: Gibson Graphics (design), Chicago; United Packaging Co. (manufacture, bases and headers), Schaumburg, Ill.
Distribution: Mass merchants
Introduction: January 1998 (Velamints); February 1998 (Juicefuls)
Duration: Semipermanent
Construction: Corrugated
New display colors as well as a new header and redesigned packaging featuring four-color fruit photography will support the Juicefuls brand in 1998.

A collection of articles that help marketers achieve success in the placement of P-O-P

Marketer: Casio Inc., Dover, N.J.
Objective: To create a contemporary display that would complement any retail décor from a techno-electronic store environment to a computer store to an elegant department store. The display showcases the Casio Databank product line and highlights the product features. It is also equipped wit locks to deter pilferage.
Number of Displays: 1,000
Construction/Materials: Injection-molded styrene, satin aluminum extrusions, plexiglass doors, locking mechanism, Delren bearing and hot stamping
Introduction: June 1997

Client: Gedney Inc., Chaska, Minn.
Product Promoted: Devil's Fire Salsa
Marketing Objective: The graphic was produced to help introduce a new product.
Producer: Modernistic Inc., St. Paul, Minn.
Distribution: Supermarkets
Materials/Process: 3M Floor-Minders material and laminate
Introduction: August 1997