Displays & Signs

Publisher/Distributor: Chicago Tribune, Chicago
Products Promoted: Newspapers
Objective: To enhance the look of the newspaper vending box with higher quality graphics. The graphics are aimed at helping consumers locate the box and promoting the publication.
Distribution: Bookstores, drugstores, supermarkets, airports and convenience stores
Construction/Materials: The newspaper logo graphics are made of reflective vinyl that helps outdoor visibility at night and in the daylight; the globe graphic on the side of the box is made of posterboard

Instinct and innovation lead the way to successful P-O-P at Carillon Importers Ltd.

Client: Coming Consumer Products Co., Corning, N.Y.
Producer: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Marketing Objective: To develop an ideal cookware, ovenware and tableware program. The display can be used with any one of eight product lines manufactured by Coming and can be customized for each retail location. Containing a full open-stock assortment, the unit lays out the entire program for easy consumer access.

Product: Imunal hair-care products
Client: Kadus
Producer: Sarno s.a.s., Italy

Product: Sunscreen and lotion
Client: Nivea
Producer: RISC, Belgium

Client: Coty Inc., New York
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: This permanent merchandiser was developed to create a "garden potting" environment highlighting the natural components of the packaging and image of the brand. The system is adaptable for a one-, two-, three- or four-foot wall space for mass retailers. Natural wood strips were placed over printed rice paper as a lattice backdrop for the product trays.

A recent display for Bombay Sapphire gin includes a lighthouse that blinks to capture attention.
Producer: Jerry Moss Inc., New York

Client: The Wella Corp., Montvale, N.J.
Producer: Al Gar/The Display Connection Inc., Moonachie, N.J.
Marketing Objective: To introduce Wella's new Liquid Hair line of beauty styling products, a triangular design was selected for the tower's construction. The unit's design appeals to urban females who shop at better salons and beauty stores.

Client: Michelin Inc., Greenville, S.C.
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Marketing Objective: This program was a means of building a relationship with retailers. Michelin is positioning itself as the dealer's full marketing support source, including providing merchandising help and tie-ins.