Displays & Signs

More than 800 Northwest Airlines terminals were outfitted with new baggage measuring displays in early 1997. Used internationally by the airline, the units allow officials to limit the size of all carry-on baggage for compliance with airline regulations. The base of each display is made of a melamine-finished, engineered board with chrome accent/protective edging. Each display measures 26 inches wide, 32 inches high and 12 inches deep and is constructed to withstand the abuse and constant use at some of the world's busiest airports.
Producer: IWP Displays & Components, Minneapolis

Publisher/Distributor: D.K. Publishing, New York
Product Promoted: D.K. Eyewitness video series and Visual Dictionary books
Objective: To provide multi-product presentation and generate sales volume strong enough to launch into other pallet programs.
Distribution: Sam's Warehouse Club Stores
Number of Displays: 450
Construction/Materials: B-flute corrugated
Introduction: February 1997
P-O-P Producer: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Publisher/Distributor: Kleerex Division of Total Plastics Inc., Kalamazoo, Mich.
Products Promoted: Magazines
Objective: To create a durable, acrylic, mobile display that provides for multiple merchandising capabilities, ultimate product visibility and complements an open, well-lit store environment. It can fulfill a multitude of merchandising tasks with minor adjustments in its side support panels.
Distribution: Supermarkets, drugstores, convenience stores and bookstores
Number of Displays: 1,000

Product: Juicefuls and Velamints
P-O-P companies: Gibson Graphics (design), Chicago; United Packaging Co. (manufacture, bases and headers), Schaumburg, Ill.
Distribution: Mass merchants
Introduction: January 1998 (Velamints); February 1998 (Juicefuls)
Duration: Semipermanent
Construction: Corrugated
New display colors as well as a new header and redesigned packaging featuring four-color fruit photography will support the Juicefuls brand in 1998.

Publisher/Distributor: Chicago Tribune, Chicago
Products Promoted: Newspapers
Objective: To enhance the look of the newspaper vending box with higher quality graphics. The graphics are aimed at helping consumers locate the box and promoting the publication.
Distribution: Bookstores, drugstores, supermarkets, airports and convenience stores
Construction/Materials: The newspaper logo graphics are made of reflective vinyl that helps outdoor visibility at night and in the daylight; the globe graphic on the side of the box is made of posterboard