Displays & Signs

Publisher/Distributor: Chas. Levy Co., Chicago
Products Promoted: Magazines
Objective: Chas. Levy wanted a flexible display that would keep magazines organized and in a dedicated spot on a rack. The company also wanted it to show more of the magazine facings that range in size. The height is flexible from 10 to 13 rows.
Distribution: Best Buy stores
Number of Displays: More than 1,200
Construction/Materials: Wood, metal, plastic, masonite
Introduction: August 1997
P-O-P Producer: AG Industries Inc., Cleveland

Client: Lancome Inc., New York
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: The display had to highlight the new "Primordiale Nuit" cream as well as promote the existing product line. To build on the previous tester's character, a three-dimensional circular theme was adapted for the new display. There was 100 percent placement throughout the country of all units produced.

Colorful Kid City II Unit Now Features Full-Motion Video, Stereo Sound

Product: "Gran Caffe" dessert
Client: Ferrero
Producer: Creativity, Italy
Material: Microcorrugated cardboard and polystyrene

Client: Procter & Gamble Co., Cincinnati
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: An eye-catching display was created using the theme of three bundled Marathon lipsticks. The display reproduces the black and gold packaging of the Marathon Lipcolor, at 14 times its size. A strong tie-in between the header card and display was achieved using a continuing graphic of the Marathon packaging. The top portion can be used alone as a countertop unit or with the base barrels for a freestanding unit.

Client: Applause Inc., Woodland Hills, Calif.
Producer: Justman Packaging & Display, City of Commerce, Calif.

Product: Jarritos strawberry drink
Number of pieces: 5,000 of each
P-O-P companies: SPC Graphics (danglers), Hannibal, Mo.; Lithexcel Inc. (neck hangers and posters), Albuquerque, N.M.; Minutemen Inc. (ad slicks and coupons),El Paso, Texas
Distribution: Mexican specialty stores
Introduction: September 1997
Duration: Temporary
Construction: Vinyl (danglers), paper (neck hangers, posters, coupons)

Client: Procter & Gamble Co., Cincinnati
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: Using the "Iced Creams" theme, a display was created to simulate three ice cream flavors or shade areas. Custom color matching was used to define the three flavors. The ice cream tops are held together by a base that simulates the texture and color of a regular ice cream cone. The new shades are showcased on their individual ice cream tops. Of all the displays produced, 100 percent were distributed throughout drugstores nationally.

Product: Shoes
Client: Nike
Producer: Weillrobert, France
Material: Plastic and metal with cardboard decor