Displays & Signs

Eeeeeek!

Publisher/Distributor: Ideal School Supply, Mountain View, Calif.
Product Promoted: "Hands-on-Math" educational books and games
Objective: To merchandise educational books and bagged games, as well as supplementary accessories on a freestanding display.
Distribution: Educational supply retailers
Number of Displays: 500
Construction/Materials: Injection-molded plastic; metal/wire
Introduction: April 1997
P-O-P Producer: Midway Displays Inc., Bedford Park, Ill.

Publisher/Distributor: W.H. Smith Retail, Swindon Country, United Kingdom
Products Promoted: Magazines
Objective: The retailer wanted a display that is simple, elegant and functional. It had to be crystal clear to display large numbers of magazines front facing. It also had to be easily and quickly installed and maintained. The new patented magazine rack system is called Bartuf. It offers a variety of shelf options.
Distribution: W.H. Smith Retail, the largest retailer of magazines and newspapers in Europe

Client: OTM Design, London
Producer: Consumer Promotions International, Mount Vernon, N.Y.
Marketing Objective: The display can accommodate a wide variety of products from the Ronson range and can be customized to each retailer's needs. The interchangeable graphic panels and the branding on the rear of the display allows the unit and its products to be recognized from all angles. The display area can be increased by extending the side wings. One hundred percent placement was achieved at retail for this first unit produced within a new range of displays for Ronson.

Publisher/Distributor: Fantagraphics Books, Seattle
Products Promoted: Comic books
Objective: The freestanding easel display is designed to present current and future issues of the ACME Novelty Library. It takes up a small amount of space, yet presents a lot of product and highlights the artwork of the covers. Each pocket has a unique shape and is designed to accentuate the uniquely designed comic books.
Distribution: Comic book stores
Number of Displays: 500

Product: Cigarettes
Client: Horizon
Producer: Mason Duflex, Australia
Material: Corrugated with offset printing

Publisher/Distributor: Newsweek, New York
Product Promoted: Newsweek College and Grad Guide
Objective: To increase visibility and enhance sales of new college and graduate school guides in a category dominated by other brands and publications, while leveraging off an alliance with Kaplan, an educational testing leader. To gain secondary store placement.
Distribution: Supermarkets, college bookstores and bookstores
Number of Displays: 6,000
Construction/Materials: B-flute corrugated, direct high-gloss printing