Displays & Signs

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Lite beer
Objective: To project a consistent image to Miller Lite consumers. This new advertising campaign is fully integrated to project the same brand imagery through advertising, P-O-P, truck decals, wearables, barware, etc.
Introduction: May 1999
Construction/Materials: Metal frame neon sign
P-O-P Company: Fallon Luminous Products, Spartanburg, S.C.

Client: The Stroh Brewery Co., Detroit
Product Promoted: Old Milwaukee "Fast Track to Cash" sweepstakes
Objective: To reinforce Old Milwaukee's ongoing racing theme at the store level and draw attention to the shelf and end aisle displays.
Introduction: March 1999
Producers: Cromwell Communications (design), Royal Oak, Mich.; E&G Printing (printing), Detroit; Westcott Displays (die cutting/finishing), Detroit

Client: Miller Brewing Co., Milwaukee
Product Promoted: Red Dog beer
Objective: To increase secondary and tertiary displays in convenience stores. The display grabs consumers' attention and can stock a lot of product in a minimal amount of space.
Introduction: March 1999
Construction/Materials: Metal
P-O-P Company: Paul Flum Ideas, St. Louis

Product: Wine
P-O-P companies: Bozell Worldwide (design), Chicago; N. Henry & Son (manufacture of hanging signs and ceiling hangers), Chicago; Blue Sky Marketing (manufacture of buttons and napkins), Northbrook, Ill.; Graphix Products Inc. (manufacture of stickers), West Chicago, Ill.
Distribution: Supermarkets and independent liquor stores
Introduction: February 1999
Duration: Temporary