Displays & Signs

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Budweiser and Bud Light beers
Objective: To help build brand awareness and customer loyalty for specific event promotion. The initial launch was for Speed Week in Daytona, Fla.
Introduction: January 1999
Construction/Materials: Corrugated
P-O-P Company: Kell Specialty Products, Chippewa Falls, Wis.

Client: Barton Beers Ltd., Chicago
Products Promoted: Corona Extra and Corona Light
Objective: To place Corona Extra and Corona Light front and center in the backbar area. The piece portrays the "fun in the sand" beach image of the brands.
Introduction: February 1999
Construction/Materials: Polyresin casting
P-O-P Company: 3-D Marketing, Milwaukee

Client: Kraft Foods Inc., Glenview, Ill.
Product Promoted: Jell-O gelatin
Objective: To gain consumer awareness of the free offer for a NASCAR mold with the purchase of four packages of Jell-O gelatin.
Introduction: May 1998
Producer: Conocraft, McAfee, N.J.

Product: Sony PlayStation discontinued software
Number of displays: 20
P-O-P company: Grady McCauley Inc., North Canton, Ohio
Distribution: Sony outlet stores
Introduction: February 1999
Duration: Permanent
Construction: Acrylic (panels), steel (frame), fiberboard (base), Sintra (laminate)
Display set-up: Retail staff

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Budweiser and Bud Light beers
Objective: The Bud family of brands attempted to convey to consumers that during the summer months, Bud and Bud Light should be a part of their summer activities. The inflatable promotes having "fun in the sun."
Introduction: June 1998
Construction/Materials: Yellow and silver PVC with logos printed on sunglass lenses and back of inflatable
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.