Displays & Signs

Client: The Integer Group, Lakewood, Colo.
Product Promoted: Coors Original Banquet Beer
Objective: To reinforce the brand identity of a long-standing brew. The bubbles, which are animated using fiberoptics, were very important in achieving the desired effect as was the sparkling blue water.
Introduction: March 1999
Construction/Materials: Metal cabinet, plastic face, fiberoptics, halogen lamp and synchronous motor
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Client: Genesee Brewing Co., Rochester, N.Y.
Product Promoted: Honey Brown Lager
Objective: The client wanted a 3-D display that would stand out from its competitors' marketing strategies for St. Patrick's Day celebrations.
Introduction: January 1999
Construction/Materials: Single-image casting using a non-distortion printing on polyethylene
P-O-P Company: Albert Screenprint Inc., Norton, Ohio

Product: Games, toys, puzzles
Number of displays: 170+
P-O-P company: Fuller Marketing, Carrollton, Mo.
Distribution: Toy, game and gift stores
Introduction: January 1999
Duration: Permanent
Construction: Pressboard
Display set-up: Retail staff
Binary Arts' spinner rack floor display offers consumers hands-on access to games, toys and puzzles.

Client: Seagram Americas, Lake Success, N.Y.
Product Promoted: Chivas Regal 12-year Scotch
Objective: To develop a modular product platform that could hold three to five bottles. The platform needed to organize the product and project brand awareness.
Introduction: March 1998
Construction/Materials: Black acrylic, anodized aluminum face plate
P-O-P Company: Flair Display Inc., Bronx, N.Y.

Client: Alvimar Performance Corp., Long Island City, N.Y.
Product Promoted: Inflatable cars and chairs
Objective: To capitalize on the popularity of NASCAR with racing-themed inflatable cars and chairs.
Introduction: May 1999
Producer: Alvimar Manufacturing Co., Long Island City, N.Y.