Displays & Signs

Client: Miller Brewing Co., Milwaukee
Product Promoted: Red Dog beer
Objective: To increase secondary and tertiary displays in convenience stores. The display grabs consumers' attention and can stock a lot of product in a minimal amount of space.
Introduction: March 1999
Construction/Materials: Metal
P-O-P Company: Paul Flum Ideas, St. Louis

Product: Wine
P-O-P companies: Bozell Worldwide (design), Chicago; N. Henry & Son (manufacture of hanging signs and ceiling hangers), Chicago; Blue Sky Marketing (manufacture of buttons and napkins), Northbrook, Ill.; Graphix Products Inc. (manufacture of stickers), West Chicago, Ill.
Distribution: Supermarkets and independent liquor stores
Introduction: February 1999
Duration: Temporary

Marketers of beer, wine and liquor are raising consumer awareness among the myriad products in stores today ... and raising their spirits in the process.

Happy Birthday Al!

Client: Coca-Cola, Atlanta
Products Promoted: Fruitopia drinks
Objective: To provide a boost in cold beverage sales with a temporary display that uses a 48-quart Coleman cooler that is stamped with the brand logo. The cooler is placed on a stand and decorated with skirting to create visual impact from three sides.
Introduction: October 1998
Construction/Materials: Plastic; printed corrugated plastic for skirt and stand
P-O-P Company: Paul Flum Ideas Inc., St. Louis

Client: Rawlings Sporting Goods, St. Louis
Products Promoted: Rawlings sporting goods
Objective: This clock was offered as a premium incentive to reward dealers and encourage larger orders of Rawlings sporting goods. Baseball coaches and others can receive the clocks by ordering a predetermined amount of Rawlings equipment.
Introduction: February 1999
Producer: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.