Displays & Signs

Product: Sony PlayStation discontinued software
Number of displays: 20
P-O-P company: Grady McCauley Inc., North Canton, Ohio
Distribution: Sony outlet stores
Introduction: February 1999
Duration: Permanent
Construction: Acrylic (panels), steel (frame), fiberboard (base), Sintra (laminate)
Display set-up: Retail staff

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Budweiser and Bud Light beers
Objective: The Bud family of brands attempted to convey to consumers that during the summer months, Bud and Bud Light should be a part of their summer activities. The inflatable promotes having "fun in the sun."
Introduction: June 1998
Construction/Materials: Yellow and silver PVC with logos printed on sunglass lenses and back of inflatable
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Miller Brewing Co., Milwaukee
Product Promoted: IceHouse beer
Objective: To communicate quality, heritage and authenticity, which are characteristics of IceHouse beer.
Introduction: June 1998

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller beer
Objective: Miller Beer and Sports Illustrated magazine collaborated for the second year on a July 4th summer promotion that featured supermodel Rebecca Romijn as part of a "scratch-n-sniff" promotion. The towel banner had a dual purpose because it became a functional dealer loader after the program was over.
Introduction: May 1998
Construction/Materials: Patented Matrix terry cloth
P-O-P Company: 3 Strikes Custom Design, Stamford, Conn.

Client: Sold direct to supermarket, c-store, drugstore and food & beverage companies
Product Promoted: Stock catalog racing kits
Objective: To enhance the retail environment when promoting racing-themed products.
Introduction: January 1999
Producer: Bemiss Jason Corp., Newark, Calif.