Displays & Signs

Client: Miller Brewing Co., Milwaukee
Product Promoted: Red Dog beer
Objective: To increase secondary and tertiary displays in convenience stores. The display grabs consumers' attention and can stock a lot of product in a minimal amount of space.
Introduction: March 1999
Construction/Materials: Metal
P-O-P Company: Paul Flum Ideas, St. Louis

Product: Wine
P-O-P companies: Bozell Worldwide (design), Chicago; N. Henry & Son (manufacture of hanging signs and ceiling hangers), Chicago; Blue Sky Marketing (manufacture of buttons and napkins), Northbrook, Ill.; Graphix Products Inc. (manufacture of stickers), West Chicago, Ill.
Distribution: Supermarkets and independent liquor stores
Introduction: February 1999
Duration: Temporary

Product: Boots
Number of displays: 75 (floor), 100 (countertop)
P-O-P company: Blue Ridge Display Co., Fort Worth, Texas
Distribution: Shoe stores
Introduction: November 1998
Duration: Permanent
Construction: Oak slatwall, white-pine trim, hinged wooden shelves
Display set-up: Retail staff
Chippewa Boot has two new display units focused on providing information about the company's boots. Both feature real-wood components for a high-quality, natural image.

Client: Schieffelin & Somerset, New York
Product Promoted: Johnnie Walker Black Label
Objective: To create an elegant and functional display that would enhance the image of the brand. The frosted header distinctly positions the Johnnie Walker logo for instant brand recognition. The display was designed to hold a case of product in a small footprint and has lockable casters for ease in moving.
Introduction: August 1998
Construction/Materials: Laminated particleboard, metal railing, acrylic riser and locking casters

Client: Vulcan Binder & Cover, Birmingham, Ala.
Product Promoted: NASCAR racing team sponsors
Objective: To promote and gain exposure for NASCAR racing team sponsors.
Introduction: June 1997
Producer: U.S. Display Group Inc., Tullahoma, TN

Product: ICEE brand drinks
Number of displays: 3,000+
P-O-P company: Mirro Products, High Point, N.C.
Distribution: Mass merchants, c-stores, theaters, independent outlets
Introduction: November 1998
Duration: Permanent
Construction: Vacuum-formed styrene, transparent graphics
Display set-up: Retail staff
The ICEE Co. has added on-equipment illuminated merchandising boxes to help project its new brand image and draw more customer attention.