Displays & Signs

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Bud Light, Bud Ice and Budweiser
Objective: To create an attention-getting, multi-dimensional stadium-like environment and to tie-in the display with Bud Bowl advertising through the use of specific graphic elements.
Introduction: December 1998
Construction/Materials: Litho-printed, mounted to .055 chipboard with two sets of white spiral-wrapped tubes and two sets of wire feet
P-O-P Company: Rapid Displays, Chicago

Client: Barton Beers Ltd., Chicago
Product Promoted: Corona Extra
Objective: To combine the visibility of a high-quality mirror with the authenticity of a Mexican serape, symbolizing the heritage of the product.
Introduction: February 1998
Construction/Materials: Wood, mirror, cloth
P-O-P Company: Advanced Mirror, Vernon, Calif.

Client: ASC Games, Darien, Conn.
Product Promoted: Jeff Gordon XS Racing video game
Objective: To attract attention to the game and create excitement through Jeff Gordon fans.
Introduction: April 1999
Producer: Spec, New York

Client: UDV, Stamford, Conn.
Product Promoted: Smirnoff Vodka
Objective: To create a consistent and prominent brand presence and secure floor space in retail and duty-free environments. The overall appearance conveys a cold, crisp and clean image.
Introduction: January 1999
Construction/Materials: 3/8-inch clear and frosted acrylic with brushed aluminum accents and mounted duratrans. The base is MDF with brushed aluminum laminate. The header panels are screen-printed brushed aluminum.
P-O-P Company: Acrylic Designs Inc. Springfield, Vt.

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To tie in with A-B's sponsorship of NASCAR racing.
Introduction: February 1997
Producer: KCS Industries Inc., Hartland, Wis.

Client: The Integer Group, Lakewood, Colo.
Product Promoted: Coors Light beer and concerts
Objective: To increase public awareness for Coors Light and to support country group Brooks & Dunn.
Introduction: February 1999
Construction/Materials: 10 mil poly banners, 10-point C1S table tents
P-O-P Company: Albert Screenprint Inc., Norton, Ohio

Client: United States Beverage, Darien, Conn.
Products Promoted: Hooch and Tennent's beers
Objective: To increase awareness of the brands on-shelf, in cooler doors and on the product. To create a lighted and talking continuity program of the client's audio campaign.
Introduction: April 1999
Construction/Materials: Four-color litho sheets that are mounted to styrene and chipboard, price channel clips, cooler door suction cups
P-O-P Company: Clegg Industries, Torrance, Calif.