Displays & Signs

Client: Buena Vista Home Entertainment, Burbank, Calif.
Product Promoted: "A Bug's Life" videos
Objective: The goal was to develop a fun, interactive video standee using key characters from the movie to create consumer awareness preceding the release on video.
Introduction: March 1999
Construction/Materials: Tagstock, corrugated
P-O-P Company: Cornerstone Display Group Inc., San Fernando, Calif.

Client: Carhartt Inc., Dearborn, Mich.
Products Promoted: Denim jeans
Objective: To promote brand equity in the denim market in mass merchant locations. The client wanted to capitalize on its product's rugged work appeal.
Introduction: August 1999
Construction/Materials: Pre-printed labels, corrugated, wire and wood
P-O-P Company: Meridian Display & Merchandising, St. Paul, Minn.

Product: Candy and snacks
P-O-P company: Chatain & Thomas (design), New York
Distribution: Supermarkets, c-stores and mass merchants
Introduction: February 1999
Duration: Promotional
Construction: Paper, corrugate, vinyl
The display bin included in this year's program holds 12 cases of product and encourages consumers to "Brake here for M&Ms."

Client: Pharmacia & Upjohn Inc., Bridgewater, N.J.
Product Promoted: Rogaine
Objective: To reinforce the ongoing Rogaine "Money Back Guarantee" product launch. By placing smaller units that fit on store counters, the product could be placed in areas more readily accessible to the shopper. An educational brochure was provided to help the consumer learn more about the product and how to use it.
Introduction: December 1998
Number of Displays: 10,000
Construction/Materials: Corrugated, three-color preprinted tray and header

Client: Boehringer Ingelheim Pharmaceutical Inc., Danbury, Conn.
Products Promoted: Vitasana vitamins
Objective: To drive sales by communicating the $3 value to consumers. Also, to highlight Vitasana's unique multi-vitamin/ginseng blend and easy-to-swallow gelcap form.
Introduction: January 1999
Number of Displays: 3,000
Construction/Materials: Corrugated, four-color litho riser, one-color tray
P-O-P Company: Triangle Display Group, Philadelphia

Client: Whitehall Robins, Madison, N.J.
Products Promoted: Children's Advil Chewables
Objective: To introduce the new Children's Advil Chewables to the child and youth market. An educational brochure was provided to the consumer and each display had a special take-one brochure holder attached.
Introduction: May 1999
Number of Displays: 10,000
Construction/Materials: Four-color litho dual mounted to 200-pound E-fluted corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Neutrogena, Los Angeles
Products Promoted: Neutrogena cosmetics
Objective: To introduce new products with a strategy that focused on developing a wall merchandising system that would bridge the gap between department store appeal and mass functionality. Also, this display aimed at reinforcing the Neutrogena skincare brand values and equity to generate a high level of consumer and retailer acceptance.
Introduction: February 1999
Number of Displays: 22,000
P-O-P Company: Display Systems Inc., Maspeth, N.Y.

Client: Score Pro, Cleveland
Products Promoted: Game balls for the NFL
Objective: To promote the NFL season.
Introduction: June 1999
Construction/Materials: Oak and acrylic
P-O-P Company: Vision Industries, Lexington, Ohio