Displays & Signs

Client: Valley Media, Woodland, Calif.
Products Promoted: Cinema videos
Objective: To design a display program that would work with various video theme promotions throughout the year.
Number of Displays: 2,000
Introduction: September 1999
Construction/Materials: Corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

In support of Milwaukee-based Miller Brewing Co.'s 1999 baseball campaign, "No Stretching Required," more than 3,000 Miller Lite Home Run-O-Meters have been placed in on-premise retail locations.
   The tacker, called "1999 Baseball is Outta the Park," has an interactive feature: a die-cut magnet is placed on a steel Home Run-O-Meter so consumers can track the home runs of their favorite slugger.

Client: Sentry Industries Inc., Tarrytown, N.Y.
Products Promoted: Calculators
Objective: The Sentry Schoolhouse display merchandises either 80 calculators or 64 value-pack calculators with watch products. It has an eye-catching, dimensional litho schoolhouse header and is offered as a floorstand or power wing.
Introduction: May 1999
Construction/Materials: Four-color litho-laminated dimensional header, two-color plus varnish flexo printed tray and base
P-O-P Company: Triangle Display Group, Philadelphia

Client: Trend Enterprises Inc., New Brighton, Minn.
Products Promoted: Learning Fun Materials & Classroom Materials
Objective: To provide display materials that expand overall market presence during specialty selling seasons, while giving the client a second product placement, increased sales and branding opportunities.
Introduction: July 1999
Construction/Materials: Four-color direct printed corrugated, wire rack, four-color laminated litho labels, four-color web direct to chipboard header

Client: UMEX Co., Greenwich, Conn.
Products Promoted: Dove soap, Mentadent toothpaste and Vaseline Intensive Care lotion
Objective: These inflatables are used in military commissary stores. Their large size helps draw attention to the 20 to 30 cases of specially priced product on the floor below. The inflatables create large, three-dimensional, "must see" signage.
Introduction: January 1999
Number of Displays: 1,500
Construction/Materials: 0.2 mm PVC, 3-D construction, internal gussetts and Masonite top and bottom

Product: Weekday Weekend Wedgwood premium casual dinnerware
Number of displays: 100
P-O-P companies: Adcock-Clayton, London, England; Geron Associates Ltd., Markham, Ontario, Canada
Distribution: Canadian retailers with Wedgwood showrooms
Introduction: April 1999
Duration: Permanent
Construction: Wood
Display set-up: Field and retail staffs