Displays & Signs

Client: Good Times Home Video, New York
Products Promoted: Various videos
Objective: To introduce the Hollywood Video Values campaign in Kmart stores.
Introduction: June 1999
Number of Displays: 5,000
Construction/Materials: Corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Miller Brewing Co., Milwaukee
Products Promoted: Miller Lite and NFL Properties
Objective: To enhance brand identity and promote Miller Lite as the official beer of the NFL on a national and regional level for the 1999 football season.
Introduction: August 1999
Construction/Materials: Glass, mirror, wood, four-color process litho
P-O-P Company: Advanced Mirror and Design, Vernon, Calif.

Client: Morgan Creek/Warner Brothers, Los Angeles
Product Promoted: "The King and I"
Objective: To develop awareness for the film with a two-phase promotional program in movie theaters. The first display, a large floor display measuring 16 feet across and 12 feet high, was released four months prior to the movie. The second display, a standee, hit theater lobbies four weeks before the movie's premier.
Introduction: October 1998 and March 1999
Number of Displays: 200 floor displays; 44 standees
Construction/Materials: Corrugated

Client: Dr Pepper/Seven Up Inc., Plano, Texas
Products Promoted: Dr Pepper and Diet Dr Pepper
Objective: To sell more Dr Pepper through collegiate football promotions tied to the Big 12 and SEC conferences in those regions, with a national promotion overlay.
Introduction: September-October 1999
Construction/Materials: Heavy-stock cardboard
P-O-P Company: KW Printing, Dallas

Client: Coty Inc., New York
Products Promoted: Stetson Country
Objective: To launch the new Stetson Country fragrance, highlighting the natural theme of the brand with imagery reminiscent of the wilderness and mountains.
Introduction: September 1998
Number of Displays: 15,000
Construction/Materials: Vacuum-formed styrene, lithography, chipboard
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Product: Sport brand deodorant
Number of displays: 10,000
P-O-P company: The Display Link, Babylon, N.Y.
Distribution: Salons
Introduction: June 1999
Duration: Permanent
Construction: Polyethylene plastic
An attractive and easy-to-assemble plastic locker housing 12 units of American Crew's Sport deodorant has gotten prominent placement in salons.

Client: Sony Music, New York
Product Promoted: Dawson's Creek soundtrack
Objective: To create a consumer connection to the popular show by incorporating each of the main characters inside of a life-size television set above the CD soundtrack. Displays were placed in crucial areas of stores, increasing both the visibility and awareness of the product.
Introduction: April 1999
Number of Displays: 2,700
Construction/Materials: Corrugated, foamboard, cardboard
P-O-P Company: Ventura Group Inc., Ronkonkoma, N.Y.