Displays & Signs

Client: International Learning Systems of America, St. Petersburg, Fla.
Products Promoted: Learning books
Objective: The Sing, Spell, Read & Write Literacy Center is used in first grade classrooms to display the beginning reading program's 17 storybooks.
Introduction: August 1998
Construction/Materials: Flexo-printed with UV-coated corrugated tray; distortion-printed, vacuum-formed styrene header insert; four-color process with film lamination mounted to a corrugated riser; four-color process screen with UV inks printed on foamcore lug-ons.

Multi-variable testing allows QualPro to measure P-O-P effectiveness in a real-world setting.

Client: Valley Media, Woodland, Calif.
Products Promoted: Cinema videos
Objective: To design a display program that would work with various video theme promotions throughout the year.
Number of Displays: 2,000
Introduction: September 1999
Construction/Materials: Corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

In support of Milwaukee-based Miller Brewing Co.'s 1999 baseball campaign, "No Stretching Required," more than 3,000 Miller Lite Home Run-O-Meters have been placed in on-premise retail locations.
   The tacker, called "1999 Baseball is Outta the Park," has an interactive feature: a die-cut magnet is placed on a steel Home Run-O-Meter so consumers can track the home runs of their favorite slugger.

Client: Sentry Industries Inc., Tarrytown, N.Y.
Products Promoted: Calculators
Objective: The Sentry Schoolhouse display merchandises either 80 calculators or 64 value-pack calculators with watch products. It has an eye-catching, dimensional litho schoolhouse header and is offered as a floorstand or power wing.
Introduction: May 1999
Construction/Materials: Four-color litho-laminated dimensional header, two-color plus varnish flexo printed tray and base
P-O-P Company: Triangle Display Group, Philadelphia

Client: Trend Enterprises Inc., New Brighton, Minn.
Products Promoted: Learning Fun Materials & Classroom Materials
Objective: To provide display materials that expand overall market presence during specialty selling seasons, while giving the client a second product placement, increased sales and branding opportunities.
Introduction: July 1999
Construction/Materials: Four-color direct printed corrugated, wire rack, four-color laminated litho labels, four-color web direct to chipboard header

A report from the Federal Trade Commission