Displays & Signs

Client: Timberland, Stratham, N.H.
Products Promoted: Back-to-school/Fall line of boots
Objective: To produce a self-standing floor display with high impact that is easy for retailers to assemble.
Introduction: September 1998
Construction/Materials: ADBOX -- E-Flute boxes that are screen printed with plastic connectors to assemble the wall display
P-O-P Company: ADBOX Inc., Hermosa Beach, Calif.

Client: Good Times Home Video, New York
Products Promoted: Various videos
Objective: To introduce the Hollywood Video Values campaign in Kmart stores.
Introduction: June 1999
Number of Displays: 5,000
Construction/Materials: Corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Miller Brewing Co., Milwaukee
Products Promoted: Miller Lite and NFL Properties
Objective: To enhance brand identity and promote Miller Lite as the official beer of the NFL on a national and regional level for the 1999 football season.
Introduction: August 1999
Construction/Materials: Glass, mirror, wood, four-color process litho
P-O-P Company: Advanced Mirror and Design, Vernon, Calif.

Client: Morgan Creek/Warner Brothers, Los Angeles
Product Promoted: "The King and I"
Objective: To develop awareness for the film with a two-phase promotional program in movie theaters. The first display, a large floor display measuring 16 feet across and 12 feet high, was released four months prior to the movie. The second display, a standee, hit theater lobbies four weeks before the movie's premier.
Introduction: October 1998 and March 1999
Number of Displays: 200 floor displays; 44 standees
Construction/Materials: Corrugated