Displays & Signs

Client: Putumayo World Music, New York
Products Promoted: Celtic Tides video and CD
Objective: To introduce a new line of Irish music with a video program. The display was designed to hold four VHS tapes and 12 CDs within a small footprint to gain counter space in record stores and specialty retailers.
Number of Displays: 1,000
Construction/Materials: One color plus varnish flexo print on bleach white corrugated
P-O-P Company: Triangle Display Group, Philadelphia

Client: Hershey North America, Hershey, Pa.
Products Promoted: Godzilla-themed Hershey products
P-O-P Company: Chesapeake Display and Packaging Inc., Winston-Salem, N.C.
Objective: To design a program of exciting and effective P-O-P along with a consumer promotion that would contribute to the successful sales of Godzilla-themed Hershey products. Also, to provide a variety of display options for all retailers and increase the quantity of the client's products in each store.

Client: Paramount Pictures, Hollywood, Calif.
Product Promoted: "Titanic" home video
Objective: To promote the video release of "Titanic" with eye-catching P-O-P designed specifically for the unique needs of various retail channels.
Introduction: September 1998
Construction/Materials: Corrugated
P-O-P Company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.

Multi-variable testing allows QualPro to measure P-O-P effectiveness in a real-world setting.

Client: Twentieth Century Fox Home Entertainment, Century City, Calif.
Product Promoted: "Dr. Dolittle" video
Objective: The display was designed to announce the availability of the movie on video. Sound ("Press Here To Talk To The Animals") was used to attract attention and recreate the humor of the film.
Number of Displays: 15,000
Construction/Materials: Voice chip, tagstock, corrugated, four-color printing, mounting and finishing
P-O-P Company: Cornerstone Display Group Inc., San Fernando, Calif.