Displays & Signs

Dinaco Inc.
Burger King/Coca-Cola
Comments: Following the success of the first phase of this c ampaign, the client ordered an additional 5,000 units for its Frozen Coca-Cola products. Although many elements have been changed or altered from the original rollout, the Moveable Sign System remains virtually untouched.

Downing Retail Display
Moen
Comments: The client's new technology for dispensing filtered water needed to be elegantly displayed to reflect the sculptured form of the faucet and to appeal to the high-end market. The display body can also be used as a countertop unit.

Client: Flair Communications Agency, Premium division, Chicago
Products Promoted: Various products that are showcased in the assorted inflatable frames and premiums
Objective: To present free gift frames to customers that highlight the brand or product being sold.
Introduction: June 1999
Construction/Materials: 0.20 mm PVC, one-color logo imprint three-ply with cardboard easel
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Heritage Frame & Glass Creations Ltd.
Swedish Match North America
Comments: The client wanted a display for use in more upscale markets to boost brand recognition. The colorful wolf shaped pop-up gives this mirror a unique appearance that is popular with shop owners in the new cigar shop and tobacco specialty store markets. The mirror has helped the client gain placement in markets that were less receptive to the company's previous displays.

Product: Nine West eyeglass frames
Number of displays: 2,500 14-piece units; 2,500 30-piece units
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Prescription eyewear retailers; optometrists' and ophthalmologists' offices
Introduction: March 1999
Duration: Permanent
Construction: Injection-molded plastic and extruded metal; mirror; magnetic-backed graphics
Display set-up: Retail staff

Marketers and producers should stop thinking like "print shops" and realize that P-O-P is becoming a primary communication medium.

ImageWorks Display & Marketing Group Inc.
VF Jeanswear Inc.
Comments: The objective was to improve retail presence and shopability by using a hanging pallet design rather than a traditional folded pallet design. Eye-catching graphics helped enhance the brand's image during Kmart's back-to-school promotion. The displays were well-received by the retailer.