Displays & Signs

Wenzl & Co.
Wenzl & Co.
Comments: This permanent display was made to emphasize the quality of wine, while efficiently utilizing floor space to merchandise three cases of product. Twisted wire was used to create a vine effect, while a black wrinkle finish with soft colors accented the leaves and grapes.

Client: Organic & Aromatherapy Division of Artec Systems Group, Port Washington, N.Y.
Products Promoted: Purehair
Objective: To highlight the organic and natural aspects of the product.
Introduction: July 1999
Number of Displays: 2,000 counter units; 750 floorstands
Construction/Materials: Silver powder-coated steel and tubing, and clear acrylic
P-O-P Company: The Display Link Inc., Babylon, N.Y.

This dragon tail unit is constructed of metal and acrylic and features a four-color vinyl banner with an image that is consistent with the company's advertising campaign.
Producer: Nashville Display

Image Pac Division of Smurfit-MBI
Comments: The client wanted to enhance the market position of its quality dog food product with a multi-functional merchandising vehicle. The graphics and unconventional shape helped catch the attention of indecisive customers. The unit played a role in significant market share gains and helped the product get into new locations.

Advertising Display Co. (ADC)
Brown & Williamson Tobacco
Comments: This unit incorporates Kool's racing imagery and displays the tins standing up for full visual impact. More than 160,000 wedge-shaped, compact countertop units were shipped to domestic retail locations and all were placed.

Trans World Marketing
Comments: Targeted for the gay market, this sign rotates on a center axis, creating visual interest. Motion and reflectivity work to convey a retro feel, reminiscent of the disco era.

Packaging Corporation of America
Corning Consumer Products Co.
Comments: This display was designed to provide an off-the-shelf merchandising vehicle for a new line of glass cookware. It needed to present a look that was young and contemporary. It is easy to set up with a cam-locking system.