Displays & Signs

Product: CDs and cassettes
Number of displays: 800
P-O-P company: Brookdale Plastics, Minneapolis
Distribution: Mass merchants, drugstores and supermarket chains
Introduction: June 1999
Duration: Permanent
Construction: Molded plastic with electronic components
Display set-up: Retail staff
Metacom Music has created new interactive kiosks that replace its collection of nature sounds with mood music for the home.

Lomb Art L.L.C.
Fratelli Lozza
Comments: The goal was to create a display that would work in various retail environments without being overly dominant. Using shared components, a variety of pieces -- an eyewear stand, countertop glorifier, in-case display and window display -- were created. Overall, product sales increased 12%, and a significant increase in accounts was noted when personnel used the display as part of the sales presentation.

Pride Container Corp./Display Graphics
Athena Industries
Comments: Taking advantage of the impulse nature of candy sales, this display was designed for the front end of stores as a secondary placement. The display can be shopped from two sides and features eye-catching graphics. The unit also features casters so store personnel can periodically change the location of the unit.

Pratt Corp.
Skechers USA
Comments: Using passive motion, this metal spring unit is interactive. Consumers need only touch the shoe to see it move. The goal of the display was to design a more creative, innovative way to merchandise shoes on store counters.