Displays & Signs

Product: Lawn mower parts and accessories
Number of displays: 2,500
P-O-P company: Packaging Concepts Ltd., Smithfield, R.I.
Distribution: Briggs & Stratton dealers and other lawn mower centers
Introduction: May 1999
Duration: Permanent
Construction: Particleboard, slatwall, steel and acrylic
Display set-up: Retail staff
Briggs & Stratton "Engine Centers" bring lawn mower parts out of the back room and onto the sales floor.

Learning Resources
Learning Resources
Comments: This display had to provide both a visual and voice demonstration of a new motorized version of the toy. The key was to give enough information about the toy so that customers wouldn't feel compelled to open packages. The model is displayed in a protective case that shows the movement of gears and accessories. This display helped increase sales of the Gears product line by 150%. What's more, 250 new stores took on a Gears display for the first time.

Display Design & Sales Co.
Bruning Paint Co.
Comments: The product is displayed on actual fence boards, shakes and a mock log home. The display aided in gaining introductory placements and sell-through at the retail level.

Packaging Concepts Ltd.
Pfaltzgraff
Comments: This miniature version of a product etagere presents the merchandise in an orderly fashion. Acrylic windows allow for easy product changes.

Kinara Inc./Dutro
Dutro - Edward Quinlan
Comments: Because several of this marketer's key retail accounts refuse to set up special displays, a point-of-purchase hanging booklet was seen as a low-cost alternative. The booklet's size was important because it had to fit easily on the front of the cooker without requiring expensive die cuts or papers. In less than six months, outdoor stove sales increased by 20% and accessory sales increased by 30%.

Phoenix Display, a Company of International Paper
Lyrick Studios
Comments: The "Let's Play School" display was designed to introduce a new video in mass merchants and specialty stores. Flexibility was needed, and this unit can accommodate 18,24, 36 or 48 counts of video product. Removable pockets and plastic hooks enable it to also offer audiotapes, stuffed toys and DVDs. Still, the unit was designed to fit in a shipper under 84 inches in girth. More than 14,000 units were sold in, doubling company projections.

Client: Big Idea Productions, Nashville, Tenn.
Products Promoted: CDs, videotapes, apparel, stationery, gift items, plush characters
Objective: To create a store-within-a-store concept shop for the client's Veggie Tales product line. Also, to generate incremental sales for the brand and draw consumer attention to the line through this integrated environment. Finally, to reinforce brand identity and stimulate excitement for the entire brand franchise.
Introduction: November 1999