Displays & Signs

Client: Perrigo Co., Allegan, Mich.
Products Promoted: Allergy and sinus medication
Objective: To increase consumer awareness of Perrigo's over-the-counter medications with conveniently-located aisle displays.
Introduction: April 1999
Number of Displays: 2,000
Construction/Materials: Four-color process-printed on 24-point SBS C1S with a corrugated base
P-O-P Company: Ace-Hi Printed Graphics, Wyoming, Mich.

Taurus Packaging and Display Corp.
St. Martin's Press
Comments: This display for the new Encarta Dictionary features a sleek, metallic design to emphasize that this is a new dictionary. The back panel of the unit cleverly features the definition of "replenish" used in the dictionary, which appears when the unit is shopped down. This serves as a friendly reminder to store personnel to restock.

Frank Mayer & Associates Inc.
Motorola de Brasil LTDA
Comments: The flexible display system can be used in various locations throughout the store allowing consumers to touch and view the phones while they are kept secure. All displays that were ordered have received placement. The program's success led to its extension into other Latin American countries.

Secret Agent Technologies
Brown Forman Wines

Product: Odwalla Bars
Number of displays: 110
P-O-P company: Coastal Woodworks, Nobleboro, Maine
Distribution: Health food stores, supermarkets
Introduction: March 1999
Duration: Permanent
Construction: Pine
Display set-up: Direct store distribution network (in-house)
This wooden floorstand conveys the simple, organic nature of the Odwalla Bar, utilizing the case box graphics to tell the product's story.

Phoenix Display, a Company of International Paper
Lego Systems
Comments: The goal was to generate awareness at the front end of 2,500 Wal-Mart stores. Made of corrugated and litho, this standee boldly displays product and the Lego logo, generating heavy awareness during the promotion. On the first day of the event, Lego sales were up 57% in Wal-Mart stores. The following day, sales were up 35%. The displays were placed in every store that ordered them.

Client: Let There Be Neon City, New York
Products Promoted: Solgar health products
Objective: To secure positioning of the Solgar brand in health food stores.
Introduction: January 1999
Number of Displays: 500
Construction/Materials: Black back panel with Solgar logo in yellow gold neon. The graphics at the top and bottom of the sign are separate backlighted panels.
P-O-P Company: Sunlite Technologies Ltd., Fort Lauderdale, Fla.