Displays & Signs

Frank Mayer & Associates Inc.
Nintendo of America Inc.
Comments: Sears, Babbages and Electronic Boutique are among the retailers using this display to introduce the new Color Game Boy to the marketplace. The incorporation of illumination in the powder-coated metal display serves to further highlight the game's color capabilities and animated graphics. A specially designed game cartridge can be used to demonstrate the variety of new games available, while other cartridges allow consumers to play an actual game.

Smurfit-Stone Display Group
Lipton Inc.
Comments: This unit allows retailers to insert side graphics and panels to provide options for seasonal promotions and special offers without modifying the display rack. In addition, this unit comes fitted with casters for easy mobility. The initial display order sold out in two months.

Wenzl & Co.
Wenzl & Co.
Comments: This permanent display was made to emphasize the quality of wine, while efficiently utilizing floor space to merchandise three cases of product. Twisted wire was used to create a vine effect, while a black wrinkle finish with soft colors accented the leaves and grapes.

Client: Organic & Aromatherapy Division of Artec Systems Group, Port Washington, N.Y.
Products Promoted: Purehair
Objective: To highlight the organic and natural aspects of the product.
Introduction: July 1999
Number of Displays: 2,000 counter units; 750 floorstands
Construction/Materials: Silver powder-coated steel and tubing, and clear acrylic
P-O-P Company: The Display Link Inc., Babylon, N.Y.

This dragon tail unit is constructed of metal and acrylic and features a four-color vinyl banner with an image that is consistent with the company's advertising campaign.
Producer: Nashville Display

Image Pac Division of Smurfit-MBI
Comments: The client wanted to enhance the market position of its quality dog food product with a multi-functional merchandising vehicle. The graphics and unconventional shape helped catch the attention of indecisive customers. The unit played a role in significant market share gains and helped the product get into new locations.