Displays & Signs

Profitmaster Displays Inc.
The Coca-Cola Co.
Comments: This low-profile, permanent merchandiser features a narrow footprint and was designed to gain placement for Coca-Cola at the base of open-top coolers and other counters in supermarkets. The unit is modular and stackable.

Lingo Manufacturing Co.
Divot Tech

Client: Coca-Cola Co., Atlanta
Product Promoted: Powerade
Objective: To uniquely identify Powerade and tie-in with youth team sports activities. Also, this floorstand allowed all Powerade packages to be presented on one display.
Introduction: April 1999
Number of Displays: 1,000
Construction/Materials: Header sign (four-color process label mounted two-sided on display board) with wire form outline; large Powerade bottle side signs (four-color process printed on styrene and die-cut), and Powerade blue finish

Dimension Espacio SA de CV
Gillette de Mexico SA de CV
Comments: With the display, the client acquired a presence in the store that it didn't previously have and, by doing that, increased sales of all products. Because of the display's small size, the negotiations for space were easy and it was cost-effective because of the amount of product it could hold.

Inland Consumer Packaging and Displays
Madden Communications Inc.
Comments: The floorstand was created to showcase the Jell-O packages in a more uniform, shelf-like presentation. The fact that product can be viewed from multiple sides resulted in more retail impact and allowed customers to easily find specific flavors.

Product: Lawn mower parts and accessories
Number of displays: 2,500
P-O-P company: Packaging Concepts Ltd., Smithfield, R.I.
Distribution: Briggs & Stratton dealers and other lawn mower centers
Introduction: May 1999
Duration: Permanent
Construction: Particleboard, slatwall, steel and acrylic
Display set-up: Retail staff
Briggs & Stratton "Engine Centers" bring lawn mower parts out of the back room and onto the sales floor.

Learning Resources
Learning Resources
Comments: This display had to provide both a visual and voice demonstration of a new motorized version of the toy. The key was to give enough information about the toy so that customers wouldn't feel compelled to open packages. The model is displayed in a protective case that shows the movement of gears and accessories. This display helped increase sales of the Gears product line by 150%. What's more, 250 new stores took on a Gears display for the first time.

Display Design & Sales Co.
Bruning Paint Co.
Comments: The product is displayed on actual fence boards, shakes and a mock log home. The display aided in gaining introductory placements and sell-through at the retail level.

Packaging Concepts Ltd.
Pfaltzgraff
Comments: This miniature version of a product etagere presents the merchandise in an orderly fashion. Acrylic windows allow for easy product changes.