Displays & Signs

Product: Newspapers
Number of displays: 5,000
P-O-P company: Weber Display & Packaging, Philadelphia
Distribution: Supermarkets
Introduction: April 1999
Duration: Temporary
Construction: 200-pound B-flute corrugated
Display set-up: Retail staff
Traditional images of newsboys and a newsgirl were used to promote impulse sales of the Philadelphia Inquirer and Philadelphia Daily News in supermarkets and other retail locations.

Dinaco Inc.
Corning
Comments: To keep the unit clear, and easy to assemble and ship, the product was designed to be simple to load and re-order. The client developed a series of fixtures and product add-ons to extend the merchandiser for other lines. Retailer distribution increased by 300% and sales of open stock improved 20% in six months while product placement with existing and new clients was up 40%.

Client: Rexall Sundown Inc., Boca Raton, Fla.
Products Promoted: Sundown Herbals
Objective: To design a display that demonstrates Rexall Sundown's unique "twist and learn" product labeling. Also, to take charge of organizing the vitamin/herbal category by designing a shelf management system for American Drug Stores' vitamin merchandising.
Introduction: June 1999
Number of Displays: 1,000

Client: Perrigo Co., Allegan, Mich.
Products Promoted: Allergy and sinus medication
Objective: To increase consumer awareness of Perrigo's over-the-counter medications with conveniently-located aisle displays.
Introduction: April 1999
Number of Displays: 2,000
Construction/Materials: Four-color process-printed on 24-point SBS C1S with a corrugated base
P-O-P Company: Ace-Hi Printed Graphics, Wyoming, Mich.

Taurus Packaging and Display Corp.
St. Martin's Press
Comments: This display for the new Encarta Dictionary features a sleek, metallic design to emphasize that this is a new dictionary. The back panel of the unit cleverly features the definition of "replenish" used in the dictionary, which appears when the unit is shopped down. This serves as a friendly reminder to store personnel to restock.

Frank Mayer & Associates Inc.
Motorola de Brasil LTDA
Comments: The flexible display system can be used in various locations throughout the store allowing consumers to touch and view the phones while they are kept secure. All displays that were ordered have received placement. The program's success led to its extension into other Latin American countries.

Secret Agent Technologies
Brown Forman Wines

Product: Odwalla Bars
Number of displays: 110
P-O-P company: Coastal Woodworks, Nobleboro, Maine
Distribution: Health food stores, supermarkets
Introduction: March 1999
Duration: Permanent
Construction: Pine
Display set-up: Direct store distribution network (in-house)
This wooden floorstand conveys the simple, organic nature of the Odwalla Bar, utilizing the case box graphics to tell the product's story.