Displays & Signs

Client: Powerfood Inc., Berkeley, Calif.
Products Promoted: Powerbars
Objective: To create a customized, high-quality, low cost in-store merchandiser that attracts attention and builds sales in a crowded and competitive retail environment.
Introduction: September 1998
Construction/Materials: High-impact polystyrene TechStoc Optimizer
P-O-P Company: Display Technologies, College Point, N.Y.

Core Merchandising Ltd.
Northsound Music Group
Comments: The modular vacuum-formed pod and extrusion construction allowed for graphic areas while enabling multiple size configuration displays to be made from the same elements. Costs of the displays were reduced by 20% and the client obtained placement in non-traditional music stores. It effectively increased sales velocity in existing accounts by 15%.

Taurus Packaging and Display Corp.
Cool Fruits Inc.
Comments: This display gained primary and secondary placement in supermarkets and natural food stores by utilizing a motorized header with bright colors to attract immediate attention. Several retailers have ordered companion counter displays for secondary placement due to the success of the floor display.

The Royal Group
Creative Sales/American Map
Comments: This display for back-to-school reference products used bright colors to convey the theme and message of the brand. The unit was designed to work as a floor display or as a power wing. The marketer has already committed to running the program again next year.

Rapid Displays
Ariat International
Comments: This display for performance footwear for equestrian athletes highlights a new heel cushioning technology and explains the benefits to riders. The display was designed in layers to communicate the layering of the product's technology. The base layer portrays an equestrian athlete in action. The second layer, a pillow die cut, shows a cutaway of the boot and the cushioning. The third layer, made of clear plexiglass, calls out the different technology features in the second layer's illustration.

Design Display Group Inc.
Sony Electronics Inc.
Comments: The unit was designed to fit into the smallest amount of space in a setting that mimicked the under cabinet area of an ordinary kitchen. The materials that were chosen give the unit an upscale, modern look. It helped promote this more expensive option over a lower-priced competitor's product.

Display Producers Inc.
Duracell
Comments: The modular system produced display movement and increased sales volume far in excess of projections. It also resulted in several displays being reordered many times within the initial three months of the program.

Rand Display Inc.
Procter & Gamble
Comments: The Pringles Tower Display allowed P&G to achieve some of the highest merchandising levels for the entire company. In a three-month period, Pringles placed over 22,000 displays at retail, an amount four times greater than any annual display program in the brand's 27-year history. The displays were designed for easy setup and to deter retailers from using the units for other snack products.

Innovative Marketing Solutions Inc.
Robert Bosch Corp.
Comments: This product from Bosch is considered among the finest spark plugs ever developed. It was critical, therefore, that consumers be made to understand the special technology behind it. This PETG display not only presents the product at the precise angle needed for proper viewing, but also holds a supply of literature. The display was the corner-stone of the company's marketing efforts, and sales exceeded forecasts.