Displays & Signs

Henschel-Steinau Inc.
Panama Jack
Comments: The upscale permanent merchandiser for reading glasses offers a "library" feeling with leather-bound bookends on each side. It's easy to shop on all sides, provides diopter information and mirrors on all sides, and has hidden casters for mobility. The unit was sold into Wal-Mart and bookstores.

Client: RC International, Omaha, Neb.
Products Promoted: Natural Herbs
Objective: To promote the introduction of a new line of shampoos and conditioners.
Introduction: October 1998
Number of Displays: 500
Construction/Materials: Three-color direct print with UV coating on the corrugated trays, backer and base
P-O-P Company: Longview Fibre Display Group, Milwaukee

Creative Source International
Iomega
Comments: The program gave service bureaus the P-O-P that made it possible for them to sell zip disks and drives -- something they weren't previously able to do.

Fiberoptic Lighting Inc.
Del Sol Corp.
Comments: Attracting attention to kiosks and carts bearing color-change merchandise was the goal of this sign.

Anheuser-Busch Inc.
Anheuser-Busch Inc.
Comments: This table tent let consumers get involved in the promotion, while the low cost of the item ensured that it could be placed on each table in the account. The wholesalers and retailers have requested that the item be used for other promotions throughout the year.

Everbrite Inc.
Boston Beer Co.
Comments: The injection-molded unit was designed to look like a pint glass, but still fit within the tight confines of the stanchion area. Each seasonal brand has its own changeable insert graphic litho-printed on vinyl.

ImageWorks Display & Marketing Group Inc.
VF Jeanswear Inc.
Comments: The objective was to improve retail presence and shopability by using a hanging pallet design rather than a traditional folded pallet design. Eye-catching graphics helped enhance the brand's image during Kmart's back-to-school promotion. The displays were well-received by the retailer.

Design Display Group Inc.
Babies "R" Us
Comments: Based on its multi-sided design and layout, the kiosk has many areas to categorize and dispense information. The unit has become a very versatile fixture in the store and is an integral part of Babies "R" Us' information disclosure system.