Displays & Signs

Henschel-Steinau Inc.
Whitehall-Robins Inc.
Comments: This small counter display offering a variety of Chap Stick products achieved its objective of gaining placement in convenience stores. Designing the unit to look like the product helped build brand recognition among consumers. The display was also successful in breaking into accounts that had not been targeted originally.

Phoenix Display, a Company of International Paper
S-B Power Tool Co.

Client: McCracken Brooks Inc., Minneapolis
Products Promoted: Milk Shakers
Objective: To increase sales of milk and increase "milk awareness" at the point-of-sale.
Introduction: May 1999
Number of Displays: 25,000
Construction/Materials: Litho-printed and die-cut graphics
P-O-P Company: Meridian Display and Merchandising, St. Paul, Minn.

Meridian Display & Merchandising
Arnold Advertising
Comments: This program was a test market for McDonald's bratwurst. In addition, it was a cross-promotion for McDonald's, Johnsonville Brand Brats and the Weber Grill Co. An increase in the awareness of Weber grills was registered from the campaign.

Product: Waterproof watches
Number of displays: 1,000
P-O-P company: Sector Design & Marketing Ltd., Leicester, England
Distribution: Jewelry and sporting goods stores and airport shops
Introduction: November 1998
Duration: Permanent
Construction: Metal and acrylic
Display set-up: Sekonda salespeople
Sekonda's display for waterproof watches features a bubbling illuminated water tank that creates movement and attracts attention.

Client: Cedarmont Kids, a division of Provident Music Group, Franklin, Tenn.
Products Promoted: Videos, cassettes, CDs
Objective: To create a colorful, space-efficient, multi-use display that could hold videos/cassettes and compact disks.
Introduction: July 1999
Construction/Materials: Corrugated board, litho graphics, UV coatings
Producer: U.S. Display Group Inc., Tullahoma, TN