Displays & Signs

Client: RC International, Omaha, Neb.
Products Promoted: Natural Herbs
Objective: To promote the introduction of a new line of shampoos and conditioners.
Introduction: October 1998
Number of Displays: 500
Construction/Materials: Three-color direct print with UV coating on the corrugated trays, backer and base
P-O-P Company: Longview Fibre Display Group, Milwaukee

Creative Source International
Iomega
Comments: The program gave service bureaus the P-O-P that made it possible for them to sell zip disks and drives -- something they weren't previously able to do.

Fiberoptic Lighting Inc.
Del Sol Corp.
Comments: Attracting attention to kiosks and carts bearing color-change merchandise was the goal of this sign.

Anheuser-Busch Inc.
Anheuser-Busch Inc.
Comments: This table tent let consumers get involved in the promotion, while the low cost of the item ensured that it could be placed on each table in the account. The wholesalers and retailers have requested that the item be used for other promotions throughout the year.

Mechtronics Corp.
Triarc Beverage Group
Comments: This "bigger-than-life" blender communicates the nature of the product -- whipped fruit. The colorful graphics tie in with the packaging. The unit is easily assembled and requires no tools. More than 1,600 units were placed in the field in less than three months.

Henschel-Steinau Inc.
Whitehall-Robins Inc.
Comments: This small counter display offering a variety of Chap Stick products achieved its objective of gaining placement in convenience stores. Designing the unit to look like the product helped build brand recognition among consumers. The display was also successful in breaking into accounts that had not been targeted originally.

Phoenix Display, a Company of International Paper
S-B Power Tool Co.