Displays & Signs

Retail Channel: Liquor Stores
Display Type: Motion, Light or Sound Displays
Campaign: Absolut Jackpot Mass Display
Marketer: Seagram Americas
Producer: Upshot, Chicago

Retail Channel: Mass Merchants
Display Type: In-Line, Gondola, Slatwall or On-Shelf
Campaign: Cover Girl's Brave New World
Marketer: Procter & Gamble
Producer: RTC Industries Inc., Rolling Meadows, Ill.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Halloween Large Theme Display
Marketer: M&M/Mars
Producer: Smurfit-Stone Display Group, Richmond, Va.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Flavors BBQ End Aisle
Marketer: Pepsi Cola Co.
Producer: The Display Connection Inc., Moonachie, N.J.

Retail Channel: Entertainment/Consumer Electronics
Display Type: Permanent Signage
Campaign: Sony Street Style Headphone Display
Marketer: Sony Electronics
Producer: Design Display Group Inc., Carlstadt, N.J.

Examing the effectiveness of monetary vs. non-monetary promotions

Retail Channel: Entertainment/Consumer Electronics
Display Type: Account Specific
Campaign: Booktivity Center
Marketer: Golden Books Family Entertainment
Producer: Mechtronics Corp., Stamford, Conn.

Retail Channel: Eating & Drinking Places
Display Type: Permanent Counter
Campaign: Ice Cap Display
Marketer: Coca-Cola North America
Producer: Display Industries LLC, Smyrna, Ga.
This display, made of clear PETG and vacuum-formed, was designed for non-traditional accounts. It holds five 20-ounce bottles, thus ensuring the promotion of five brands in one display. The unit's dimensions enabled it to be placed on countertops, salad bars, buffet areas and fountain areas. One Coca-Cola bottler utilized this display in an NFL Stadium.

Client: Fender Musical Instruments, Scottsdale, Ariz.
Distribution: High-end guitar specialty stores
Size of Run: 1,000
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Entertainment and Computers: Home Entertainment -- Interactive, Motion or Illuminated