Displays & Signs

Report suggests that tobacco marketers are shifting expenditures from billboards to in-store promotions

Retail Channel: Entertainment/Consumer Electronics
Display Type: Account Specific
Campaign: Booktivity Center
Marketer: Golden Books Family Entertainment
Producer: Mechtronics Corp., Stamford, Conn.

Retail Channel: C-Stores
Display Type: P-O-P Graphics
Campaign: Bud Light NHL Zamboni Inflatable
Marketer: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
This piece went through several design competitions and re-works. It has a lot of smaller separate inflated pieces (chair, wheels, side bumpers, back bumper, body) that make up the whole piece. It can be hung by the hooks or can be placed on top of a display. Since the hockey season is so long (8 months), it was designed to be hung or placed in the beer aisle for many months.

Retail Channel: Entertainment/Consumer Electronics
Display Type: Permanent Freestanding Floor/Aisle
Campaign: "Galaxy Quest" Prepack
Marketer: DreamWorks, SKG Home Entertainment
Producer: Origin LLC, Burbank, Calif.

Retail Channel: Cosmetics/Fragrances
Display Type: Permanent Counter
Campaign: In-Style Compact Display
Marketer: Estee Lauder Corp.
Producer: Trans World Marketing, East Rutherford, N.J.
The unit introduces a limited edition Estee Lauder porcelain compact collection in upscale department stores. It highlights the Parisian-style artwork featured on the porcelain surface of the compacts and conveys a level of aesthetic integrity that is consistent with the Estee Lauder image.

Retail Channel: Recreational Stores/Sporting Goods/Toys/Pet
Display Type: Temporary Counter
Campaign: Pinnacle Titanium Extreme Distance C.U.
Marketer: Acushnet Co.
Producer: Triangle Display Group, Philadelphia, Pa.

Retail Channel: Eating & Drinking Places
Display Type: Permanent Counter
Campaign: Dos Equis Bottle Glorifier
Marketer: Labatt USA
Producer: Flair Display Inc., Bronx, N.Y.
In order to increase consumer awareness of both Dos Equis flavors, this unit leverages the stronger flavor to gain increased trial of the other. It also provides strong visual reinforcement of the XX brand identity. This unit is molded urethane with screenprinted and die-cut graphics.

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Korbel Champagne Mass Merchandiser
Marketer: Brown-Forman Beverage Co.
Producer: Henschel-Steinau Inc., Englewood, N.J.

Retail Channel: Transportation
Display Type: P-O-P Graphics
Campaign: Promotional Tower
Marketer: Mercury Marine
Producer: Great Northern Display Group, Racine, Wis.
The objective was to create an image-building vehicle to promote four different Mercury Marine products within dealer showrooms. The modular display had interchangeable panels that promoted key product features through the use of large-format graphics.