Displays & Signs

Retail Channel: Supermarket/Grocery Non-Food Items
Display Type: Permanent Signage
Campaign: Universal Pen Holder
Marketer: American Express
Producer: Thomson-Leeds Company Inc., New York

Examing the effectiveness of monetary vs. non-monetary promotions

Product: Footwear
Number of displays: 100
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Company stores
Introduction: May 2000
Duration: Permanent
Construction: Sintra, melamine, metal,vinyl
Display set-up: Retail staff
A three-sided circular floorstand calls attention to the availability of soccer shoes at New Balance stores around the country.

Client: Wilson Sporting Goods, Chicago
Product Promoted: Tennis rackets
Objective: To promote Wilson's tennis racket offerings and gain consumer attention at retail.
Introduction: July 1999
Number of Displays: 1,200
Construction/Materials: Brushed aluminum, polystyrene
P-O-P Company: Mirro Products Co., High Point, N.C.

There's no denying that the P-O-P industry is in a mode of mergers and acquisitions. What is not clear is what form consolidations will take and what the industry will look like when the shakeup is complete.

Client: Converse, North Reading, Mass.
Products Promoted: Basketball shoes
Objective: To present high-quality images of the Converse shoe line. The display was made to accommodate interchangeable graphics so it can be used for several seasonal periods.
Introduction: June 1999
Number of Displays: 250
Construction/Materials: Laminated wood endcaps, stainless steel channels and header
P-O-P Company: Concept Designs Inc., Mountain View, Calif.

Product: Fitness accessories
Number of displays: 100
P-O-P company: Harbor Industries Inc., Grand Haven, Mich.
Distribution: Sporting goods and specialty fitness stores
Introduction: February 2000
Duration: Permanent
Construction: Wire, wood, metal tubing, cardstock
Display set-up: Retail staff
This versatile unit for Harbinger merchandises the company's new line of hand exercise equipment.