Displays & Signs

Retail Channel: Entertainment/Consumer Electronics
Display Type: Temporary Counter
Campaign: Zoom Camera
Marketer: Olympus
Producer: Thomson-Leeds Company Inc., New York
The idea behind this display was to create a "spoof": instead of simply buying a new Olympus I Zoom Waterproof Camera, a consumer can now "do it yourself" and waterproof an old camera using the pre-cut sheets of plastic wrap from the display. An Olympus 3-D logo that is molded onto the front of the dispenser provides strong brand identification.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Holiday Favourites
Marketer: Cadbury Beverages Canada Inc.
Producer: Vectra Marketing Group Inc., Richmond Hill, Ontario
This display was designed to motivate consumer impulse purchases and drive incremental sales. The ease of assembly of the five-piece die-cut display provided the opportunity to boost display activity in all major chains across Canada.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: "Eat, Drink & Be Scary"
Marketers: Frito-Lay & Pepsi-Cola
Producer: Frankel, Chicago

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Louis Jadot Wine Rack
Marketer: Kobrand Corp.
Producer: Acrylic Designs Inc., Springfield, Vt.
The objective was to create a display that was consistent with a classic French theme. The entire unit is fabricated with 1/2-inch birch plywood. The header is made of 3/4-inch pine. The side panels have a four-color process screenprint, while the header is screened one color on two sides.

Retail Channel: Recreational Stores/Sporting Goods/Toys/Pet
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: The Tetra Nutrition System
Marketer: Tetra
Producer: Amann & Associates Public Relations, Glen Allen, Va.

Retail Channel: Home Decor & Hardware Stores
Display Type: In-Line, Gondola, Slatwall or On-Shelf
Campaign: H&C Concrete Stain Aisle Violator
Marketer: Sherwin-Williams Wood Care Group
Producer: Display Design & Sales, Philadelphia, Pa.

Retail Channel: Mass Merchants
Display Type: Permanent Counter
Campaign: Oster Hand Mixer "Indulgence" Display
Marketer: Sunbeam Corp.
Producer: Precision Point of Purchase, Prospect Heights, Ill.