Displays & Signs

Retail Channel: C-Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Busch NASCAR End Aisle Display
Marketer: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
To reinforce Busch's involvement with NASCAR Racing, this 'idea' piece was developed. The beer stacks into the top of the piece, making it very space efficient and easy to restock.

Retail Channel: Entertainment/Consumer Electronics
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Dr. Scholl's Magna Energy
Marketer: Schering-Plough Health Care Products
Producer: Advertising Display Co., Lyndhurst, N.J.

Retail Channel: Mass Merchants
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: "Larry Boy and the Rumor Weed" Floorstand
Marketer: Lyrick Studios
Producer: Phoenix Display/International Paper, Thorofare, N.J.

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Holiday 1999 Pole Topper Mobile
Marketer: Remy Amerique Inc.
Producer: Henschel-Steinau Inc., Englewood, N.J.

Display Type: Account Specific
Campaign: Wal-Mart Retail Ready Beverage Center
Marketer: Kraft Foods Inc.
Producer: Great Northern Display Group, Racine, Wis.

Client: Lance Inc., Charlotte, N.C.
Products Promoted: Potato chips
Objective: This easily identifiable unit was designed to gain space for a newly acquired product line in the highly competitive convenience store market.
P-O-P Company: SMP, Chattanooga, Tenn.

Retail Channel: Mass Merchants
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Icee Bear Standee
Marketer: The Icee Co.
Producer: Mirro Products Co., High Point, N.C.
This display was designed to increase awareness of Icee in the Kcafe restaurants within Kmart. (Kcafes are typically located at the side of the store.) Icee is an impulse item that relies heavily on the visual P-O-P trigger to remind consumers of its availability.

Retail Channel: Drugstores/Health Stores
Display Type: In-Line, Gondola, Slatwall or On-Shelf
Campaign: 4-foot Inline System
Marketer: Natural Organics
Producer: New Dimensions Research Corp., Melville, N.Y.