Displays & Signs

Product: Kingchain chain products
P-O-P company: Designed in-house
Distribution: Hardware and home center stores
Introduction: August 1999
Display set-up: Retail staff
This 4-foot freestanding rack display merchandises Kingchain products with the flexibility to present any mix-and-match assortment desired in a compact, portable format.

Client: Carhartt, Dearborn, Mich.
Distribution: Mass Merchants
Size of Run: 250
Producer: Meridian Display & Merchandising, St. Paul, Minn
Division: Temporary, Apparel and Sewing Notions
Objectives: To increase exposure of the brand during peak demand periods, such as the back-to-school season, Christmas and spring.

Client: Hasbro, Beverly, Mass.
Product Promoted: Hasbro interactive games
Objective: To increase product sales through the use of interactive electronic displays that draw customers to the display and give them the opportunity to view the games.
Introduction: November 1999
Number of Displays: 70
Construction/Materials: Interactive shelf TV video displays
P-O-P Company: Point-of-Purchase Television, Portland, Ore.

Client: Garner & Nevins Marketing, West Allis, Wis.
Distribution: Supermarkets
Size of Run: 10,000Producer: C.D. Baird & Co., West Allis, Wis.
Division: Temporary, Grocery and General Merchandise Products
Objectives: To create awareness at the point-of-purchase of the Kellogg brands to both children and their parents by demonstrating how important a healthy Kellogg's breakfast is to starting the day. The display was also designed to create awareness of Kellogg's characters.

Client: Nestle USA, Glendale, Calif.
Distribution: Convenience stores and petroleum chains
Size of Run: 1,000
Producer: Paul Flum Ideas Inc., St. Louis
Division: Permanent, Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: This giant replica of the new NesQuick packaging helped introduce it along with new multiple flavors and reusable screw top caps. It was overwhelmingly accepted by retailers and the rollout far exceeded expectations.