Displays & Signs

Client: Kellogg Co., Battle Creek, Mich.
Distribution: Supermarkets
Size of Run: 152
Producer: Visual Marketing Inc., Chicago
Division: Permanent, Supermarket Retailer
Objectives: By designing an end aisle unit that fit within a prescribed footprint, the company was able to supply a display that can be easily placed against the end of shelving. The display has wheels for easy cleaning of the floor area under and around it. The clear acrylic header and side graphic cards give the unit permanent brand identification.

Client: Kenmark Optical/Lancer International, Louisville, Ky.
Products Promoted: TMX frames
Objective: The four-piece display is designed to grab the attention of consumers, thereby increasing awareness and sales of the frames.
Introduction: January 2001
Construction/Materials: Frosted blue acrylic, metal

Client: American Suzuki Motor Corp., Brea, Calif.
Distribution: Automobile showrooms
Size of Run: 350
Producer: R/P Creative Sales Inc., Burbank, Calif.
Division: Permanent, Transportation: Passenger Cars and Specialty Vehicles
Objectives: The bannerstand is designed to be a training tool for salespeople to learn from as well as a medium to disseminate information to consumers. It offers information about key selling features, occupant protection, technology and global sales.

Client: DVC, Morristown, N.J.
Distribution: Mexican-themed restaurants and bars
Producer: Heritage Sign and Display, Nesquehoning, Pa.
Division: Permanent, Signage: Non-illuminated
Objectives: The chalkboard promotes the authenticity of Tecate beer in Mexican-themed locations. It can be used to advertise in-house specials and featured items. The polyurethane foam used to create the chalkboard frame looks like authentic Mexican terra cotta tile.

Client: Reebok International, Canton, Mass.
Distribution: Athletic apparel retailers
Size of Run: 1,200
Producer: Array Marketing Group, Thomson-Leeds Division, New York
Division: Permanent, Personal Products and Accessories: Footwear and Shoe Care

Client: Miller Brewing Co., Milwaukee
Distribution: On-premise accounts
Size of Run: 1,250
Producer: Array Marketing Group Inc., KCS Industries, Milwaukee
Division: Permanent, Beer: On-premise -- Non-illuminated or Non-motion
Objectives: The marketing goal was to gain dominant placement in on-premise accounts that would communicate the personality and image of the Lite brand.