Displays & Signs

Client: Swiss Army Brands, Shelton, Conn.
Products Promoted: Swiss Army watches and knives
Objective: To present watches and knives in a way that supports the brand image, is simple to merchandise and reload, and is consistent with the color scheme.
Introduction: September 2000
Construction/Materials: Resin: wood and metal; spinner: wood,vacuum-forming and acrylic
P-O-P Company: Ultimate Display Industries, Jamaica, N.Y.

Client: Remy Amerique Inc., New York
Size of Run: 7,875
Producer: MBH Presentations Inc., Floral Park, N.Y.
Division: Temporary, Liquor: Distilled Spirits -- Non-illuminated or Non-motion
Objectives: The strategy was to create a freestanding display that would introduce a hip product (cognac) in a cluttered and mature product category. It had to be easy to set up, versatile in its placement possibilities and fresh in appearance. The entrant company says 100% placement was achieved and another production run has been requested.

Client: DCS Marketing, Brookfield, Wis./Upshot, Chicago
Distribution: Liquor stores
Size of Run: 2,500
Producer: Rapid Displays, Chicago
Division: Temporary, Liquor: Distilled Spirits - Illuminated or Motion

Client: Mountain Gear, Raritan, N.J.
Distribution: Shoe stores and sports centers
Size of Run: 500 main displays and logo medallions; 1,500 shoe shelves
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Personal Products and Accessories: Footwear and Shoe Care

Client: Schwarz Worldwide, Chicago
Distribution: McDonald's restaurants
Size of Run: 15,000
Producer: Joliet Pattern, Joliet, Ill.
Division: Permanent, Services: Quick Service Food Restaurants
Objectives: The purpose of this campaign was to introduce a new Ronald McDonald global icon and a new motion video element. The life-size graphics were screenprinted and vacuum formed onto polyethylene, a difficult material to work with, but one that is extremely durable in the field.

Marketers of apparel and fashion accessories are approaching the retail environment with a combination of creativity and common sense.

Product: Rheingold beer
Number of displays: 100
P-O-P company: Hankscraft/AJS, Reedsburg, Wis.
Distribution: Bars in New York City
Introduction: August 2000
Duration: Permanent
Construction: Molded urethane
Display set-up: Distributors
The Statue of Liberty tap handles promoting Rheingold beer have flames that light up every time a beer is poured.

Client: Madden Communications, Wood Dale, Ill.
Distribution: Supermarkets and convenience stores
Size of Run: 6,000
Producer: Service Litho-Print Inc., Oshkosh, Wis.
Division: Temporary, Snack Products and Soft Drinks: Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: The Kool-Aid Header with lenticular lug-ons was designed to be eye-catching and appealing to all age groups. The use of the lug-ons allowed the company to add "motion" without the use of high-priced electrical or battery-operated devices.