Displays & Signs

Client: Dr. Martens, Portland, Ore.
Objective: To gain brand awareness in stores during the back-to-school season.
Introduction: September 2000
P-O-P Company: Designed in-house

Client: Black & Decker Canada, Richmond Hill, Ontario
Distribution: The Home Depot stores
Size of Run: 50
Producer: CDA Industries Inc., Scarborough, Ontario
Division: Permanent, Multinational
Objectives: This display was designed to move the lower cost, do-it-yourself tools out of the tool corral to enable customers to touch and feel the products.

Client: Whitehall-Robins, Madison, N.J.
Distribution: Mass merchants
Size of Run: 6,000
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Temporary, First Aid and Pharmaceutical
Objectives: The gravity-feed units were designed to leverage the Dimetapp name with the Get Better Bear brand. The presentation was simplified and the graphics were expanded to allow consumers to readily understand the product and its use. After the initial launch, a reorder followed quickly.

Client: Wilson Sporting Goods, Chicago
Distribution: Sporting goods stores
Size of Run: 1,100
Producer: Great Northern Corp., Racine, Wis.
Division: Permanent, Sports Equipment

Client: McKendric Whiskey, Abilene, Texas
Distribution: On-premise liquor retailers, primarily those in the south and southwest regions
Size of Run: 2,500
Producer: Heritage Sign & Display, Nesquehoning, Pa.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Objectives: To provide a unique, eye-catching glorifier that introduces the new product and defines and reinforces its western brand image. It is designed to dominate the backbar area, increasing product visibility.