Displays & Signs

Client: The Gillette Co., Boston
Distribution: Sam's Club Stores
Size of Run: 475
Producer: Mechtronics Corp., Stamford, Conn.
Division: Semipermanent, Home and Garden
Objectives: To promote the Braun Handblender and Chopper during the 1999 holiday shopping season and to create a compact countertop unit that highlights the product's features and benefits.

Client: Schieffelin & Somerset, New York
Distribution: Liquor stores
Size of Run: 200
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Distilled Spirits -- Non-Illuminated or Non-Motion
Objectives: A variety of mediums were used -- acrylic, wood, metal -- to produce a high-end display for a high-end product. The client wanted a display that would promote impulse sales at the register.

Client: Jim Beam Brands Co., Deerfield, Ill.
Distribution: Off-premise liquor stores as well as liquor departments of selected supermarkets
Size of Run: 5,100
Producer: Rapid Displays, Chicago
Division: Temporary, Beverages - Liquor
Objectives: Through innovative use of holiday and entertainment-themed graphics and structural design, the display is intended to attract consumer interest and increase sales during the holiday season.

Client: Lyrick Studious, Richardson, Texas
Distribution: Wal-Mart stores
Size of Run: 1,000
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Division: Temporary, Movies, Tapes, Records, CDs
Objectives: A new Barney video was released in Wal-Mart stores with the support of this pallet display. It was intended to garner secondary placement for the new video as well as the old videos, and to encourage impulse purchases. Bright colors and friendly, familiar graphics were used to appeal to kids and adults.

Product: "All Century Team Major League Baseball" book
Number of displays: 1,100
P-O-P company: Ideal Packaging Inc., Northfield, Ill.
Introduction: October 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
The display for Rare Air Media's "All-Century Team Major League Baseball" book featured a small footprint and a separate pocket to hold bookmarks that were offered as a gift-with-purchase.

Product: Kingchain chain products
P-O-P company: Designed in-house
Distribution: Hardware and home center stores
Introduction: August 1999
Display set-up: Retail staff
This 4-foot freestanding rack display merchandises Kingchain products with the flexibility to present any mix-and-match assortment desired in a compact, portable format.