Displays & Signs

Retail Category: Liquor Stores
Display Type: Temporary Graphics
Client: Bacardi-Martini Promotions
Producer: Taurus Display Corp., Cherry Hill, N.J.
Size of Run: 1,000
Comments: Dimensional graphics on this pole topper depict a lively party theme and a picture of a fruity, tropical summer drink made with Bacardi mixers. The display's vibrant colors are achieved through a litho-laminated label.

Retail Category: Mass Merchants
Display Type: Account Specific
Client: Apparel Associates LLC
Producer: Triangle Display Group, Philadelphia
Size of Run: 6,000
Comments: Illustrations on the riser of this pre-packed PDQ tray for Wal-Mart show how the cargo shorts can be folded and packed away in their own pockets. The display was designed to feature multiple sizes of the product prominently.

Retail Category: Eating & Drinking Establishments
Display Type: Motion, Light or Sound Displays
Client: Guinness Bass Import Co.
Producer: Network Display Inc., Passaic, N.J.
Size of Run: 6,200
Comments: Bright colors and lenticular motion graphics draw attention to this battery-powered, double-sided display. The graphics are interchangeable so the promotion can be updated at a later date.

Client: Rand McNally, Skokie, Ill.
Products Promoted: NASCAR maps
Comments: These maps highlighting NASCAR track locations were placed in gas stations and other locations frequented by drivers and racing enthusiasts. The display utilized half the height of a traditional power wing, which allowed retailers to merchandise additional products.
Introduction: November 2000
Size of Run: 5,000
Construction/Materials: 70-pound litho label mounted to B-flute corrugated
P-O-P Company: Smurfit-Stone Display Group, Richmond, Va.

A profile of Steve Spetnagel, merchandising and equipment manager for Coca-Cola