Displays & Signs

Retail Category: Specialty Shops/Services
Display Type: Freestanding - Permanent
Client: DK Publishing
Producer: Taurus Display Corp., Cherry Hill, N.J.
Size of Run: 1,050
Comments: To highlight the types of information in DK's medical guide, the header on this display features button-activated audio clips explaining various parts of the human anatomy. Unusual interactivity for a corrugated display, the messages keep consumers engaged with the product.

Retail Category: Mass Merchants
Display Type: Account Specific
Client: Disney Consumer Products Group
Producer: Cornerstone Display Group, San Fernando, Calif.
Size of Run: 400
Comments: Permanent materials including heat-bent sintra and styrene die-cuts help this display for Disney apparel stand apart from other brands in Wal-Mart stores. The Disney banner is attached via a coiled spring so that it wiggles as customers interact with the display.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Winston S2 cigarettes
Comments: Mirrored surfaces and intermittent spinning motion of the cigarette pack on this compact, countertop display draw attention to the new cigarette. The unit has far exceeded the original placement goal of 50,000 units, with more than 100,000 shipped to date.
Introduction: May 2001
Size of Run: 120,000
Construction/Materials: Injection-molded, vapor-plated base, battery-powered motor, lug-on and base wrap

Client: R.J. Reynolds, Winston-Salem, N.C.
Products Promoted: Ultra Lights cigarettes
Comments: A bright red LED fades on and off to simulate the tip of a lit cigarette in this countertop display.
Introduction: Ongoing, from 1999 through 2000
Size of Run: 100,000
Construction/Materials: Injection-molded plastic, corrugated, 5 mm LED, AA battery pack
P-O-P Company: DUCO Technologies (electronics), Henderson, Nev.; Alliance/A Rock-Tenn Co. (design and manufacturing), Winston-Salem, N.C.

Product: Smirnoff Ice malt beverage
P-O-P companies: Network Display Inc. (lenticular display, glorifier, neon sign), Passaic, N.J.; Neu-Solutions Inc. (electrostatic glorifier), Bay Shore, N.Y.
Introduction: January 2001
Display set-up: Field and retail staffs
This backlit glorifier highlights the icy, refreshing nature of Smirnoff Ice, a new malt-based beverage from Guinness Bass Import.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding - Permanent
Client: GlaxoSmithKline
Producer: Advertising Display Co., Lyndhurst, N.J.
Size of Run: 1,940
Comments: This unit improves upon earlier display formats by offering 75% more product space, interchangeable graphic panels to allow for customization, and a component structure that is expandable from a single unit to a four-sided kiosk for larger-volume stores.