Displays & Signs

Retail Category: Specialty Shops/Services
Display Type: Counter Displays (Temporary)
Producer: Inland Paperboard and Packaging, Indianapolis
Client: The Valvoline Co.
Objective: The objective for Valvoline was to increase impulse purchases through a premium giveaway at the retail level. The Mark Martin fishing lure giveaway was a clear success for the client. The added shelf appeal of the graphics incorporated in the counter unit enabled the product to stand out from the shelf.

Retail Category: Consumer Electronics/Entertainment
Display Type: Motion, Light or Sound Displays
Producer: Street Glow Inc., Wayne, N.J.
Client: Sony Corp.
Objective: To bring extended brand awareness by using the neon sign as a vehicle to highlight a premium brand logo. The use of the neon glass in a non-traditional method gave the sign a radical look and attracted the appeal of the younger mobile electronics customer.