Displays & Signs

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: "Planet Lunch"
Marketer: Frito-Lay
Producer: Frankel, Chicago
In order to secure retail floor space for Frito-Lay's small value line of 25-cent packages, a fun, interactive display was created. It draws children -- and their moms -- with its wacky telescope, sliding "word bars," lenticular signs and bag dispensers. The display successfully reinforced the power of the Planet Lunch program, which has 85% awareness among children.

Retail Channel: Supermarket/Grocery Non-Food Items
Display Type: Permanent Signage
Campaign: Universal Pen Holder
Marketer: American Express
Producer: Thomson-Leeds Company Inc., New York

Retail Channel: C-Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Busch NASCAR End Aisle Display
Marketer: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc., St. Louis
To reinforce Busch's involvement with NASCAR Racing, this 'idea' piece was developed. The beer stacks into the top of the piece, making it very space efficient and easy to restock.

Retail Channel: Entertainment/Consumer Electronics
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Dr. Scholl's Magna Energy
Marketer: Schering-Plough Health Care Products
Producer: Advertising Display Co., Lyndhurst, N.J.

Retail Channel: Mass Merchants
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: "Larry Boy and the Rumor Weed" Floorstand
Marketer: Lyrick Studios
Producer: Phoenix Display/International Paper, Thorofare, N.J.

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Holiday 1999 Pole Topper Mobile
Marketer: Remy Amerique Inc.
Producer: Henschel-Steinau Inc., Englewood, N.J.

Display Type: Account Specific
Campaign: Wal-Mart Retail Ready Beverage Center
Marketer: Kraft Foods Inc.
Producer: Great Northern Display Group, Racine, Wis.

Report suggests that tobacco marketers are shifting expenditures from billboards to in-store promotions

Client: Lance Inc., Charlotte, N.C.
Products Promoted: Potato chips
Objective: This easily identifiable unit was designed to gain space for a newly acquired product line in the highly competitive convenience store market.
P-O-P Company: SMP, Chattanooga, Tenn.