Displays & Signs

Retail Category: Liquor Stores
Display Type: Permanent Signage
Client: Gambrinus Co.
Producer: Everbrite Inc., Greenfield, Wis.
Size of Run: 2,975
Comments: The serene, tropical paradise theme of this permanent neon sign reinforces Corona Light's thirst-quenching image. Unique materials and a dimensionally crafted blue translucent pool accentuate the neon bottle and lime.

Retail Category: Liquor Stores
Display Type: Counter Display - Permanent
Client: Seagram Americas
Producer: Bluworld Innovations, Winter Park, Fla.
Size of Run: 500
Comments: Shimmering light and flowing water add an image of prestige to this display. Three halogen lights are tucked into the fixture to ensure a well-lit bottle.

Retail Category: Drugstores/Health Stores
Display Type: Countertop - Permanent
Client: The Gillette Co.
Producer: The Niven Marketing Group, Bensenville, Ill.
Size of Run: 10,000
Comments: This countertop display for Walgreens stores served as the core in-store design that was adapted for other configurations supporting the launch of the product. Targeted at women aged 12-49, the display was designed to complement the product's fluid, upscale packaging.

Client: Altadis USA, Fort Lauderdale, Fla.
Products Promoted: Cigars
Comments: Snap-on trays accommodate quarterly product updates to this cost-effective countertop display. Retailers who agree to keep the displays in place for a full year earn a $25 rebate.
Introduction: February 2001
Size of Run: 5,000
Construction/Materials: Black .100 heat-bent styrene; injection-molded snap-on trays; 8-point pressure-sensitive decals for header and side graphics
P-O-P Company: ImageWorks Display & Marketing Group, Winston-Salem, N.C.

Retail Category: Liquor Stores
Display Type: Permanent Signage
Client: Barton Beers Ltd.
Producer: Array Marketing Group, KCS Industries Division, Hartland, Wis.
Size of Run: 850
Comments: This 3-D sign combines screen-printed, deep distortion vacuum forming with injection-molded bottles to pop Corona's summer paradise imagery from a realistic, full-size 12-pack of Corona bottles.