Displays & Signs

Product: Beer
P-O-P companies: Ryan Partnership (design and production), Westport, Conn.; JB Graphics (printing of standee, table tent and dangler), Ronkonkoma, N.Y.; Renco Displays (graphic finishing), Englewood, N.J.
Distribution: On- and off-premise accounts
Introduction: August 2000
Duration: Promotional
Construction: Paper
Display set-up: Heineken salesforce
John McEnroe was key to the P-O-P used by Heineken USA to promote its association with the U.S. Open event.

Product: Health Monitoring Systems
Number of displays: 100
P-O-P company: Stark & Associates (co-design), Charlotte, N.C.
Distribution: Pharmacies, department stores, mass merchants
Introduction: October 2000
Duration: Permanent
Construction: Plexiglass
Display set-up: Manufacturers' representatives
Medisana's two new Health Management Centers provide a flexible, prominent home for the company's health monitoring devices.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Holiday Favourites
Marketer: Cadbury Beverages Canada Inc.
Producer: Vectra Marketing Group Inc., Richmond Hill, Ontario
This display was designed to motivate consumer impulse purchases and drive incremental sales. The ease of assembly of the five-piece die-cut display provided the opportunity to boost display activity in all major chains across Canada.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: "Eat, Drink & Be Scary"
Marketers: Frito-Lay & Pepsi-Cola
Producer: Frankel, Chicago

Retail Channel: Liquor Stores
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: Louis Jadot Wine Rack
Marketer: Kobrand Corp.
Producer: Acrylic Designs Inc., Springfield, Vt.
The objective was to create a display that was consistent with a classic French theme. The entire unit is fabricated with 1/2-inch birch plywood. The header is made of 3/4-inch pine. The side panels have a four-color process screenprint, while the header is screened one color on two sides.

Retail Channel: Recreational Stores/Sporting Goods/Toys/Pet
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: The Tetra Nutrition System
Marketer: Tetra
Producer: Amann & Associates Public Relations, Glen Allen, Va.

Anheuser-Busch spends $3 million on P-O-P for fall promotion