Displays & Signs

Product: Automobile DVD player
Number of displays: 50
P-O-P company: Frank Mayer & Associates Inc., Grafton, Wis.
Introduction: August 1999
Duration: Permanent
Construction: Metal frame, vinyl banners, hardboard panel
Display set-up: Retail staff
This display for Panasonic's car DVD system holds speakers below, above and behind customers to provide the surround-sound environment. It also allows consumers to try three models of players and see the video on display screens.

Retail Category: Liquor Stores
Display Type: P-O-P Graphics
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Client: Glen Ellen Winery
Objective: This display was designed to serve as a strong in-store presence for the company's summer promotion and to reinforce the vineyard's 100th anniversary of winemaking. Retailer response to the display was excellent, with the vineyard reporting high rates of usage because of the display's unique design, ease of assembly in the field and the ability to stack 50 cases of product.

Retail Category: Home Decor & Hardware Stores
Display Type: Freestanding, Aisle, Shipper or Pallet (Temporary)
Producer: Promo Edge, Division of Menasha Corp., Mequon, Wis.
Client: Sherwin-Williams
Objective: To sell the core product features and characteristics of Krylon brand spraypaint and give consumers new project suggestions and reasons to make a purchase. This display program fostered additional sales of Krylon's main colors as well as provided a platform for the increased sales of new colors.

Products: Caulk and adhesive products
P-O-P company: St. Elizabeth Street Display Corp., Little Falls, N.J.
Introduction: May 2000
Duration: Semipermanent
Construction: Wire
Display set-up: Retail staff
Red Devil's new wire rack with interchangeable graphics panels allows caulk products to be cross-merchandised in other retail departments.

Retail Category: Footwear Stores/Departments
Display Type: In-Line, Gondola or On-Shelf Displays
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.
Client: The Warren Group/Body Glove Footwear
Objective: The brightly colored inflatable P-O-P is both functional and attention-grabbing. The use of inflatables highlights the introduction of the client's athletic footwear and shoes for water sports. Reports showed 25% more "new product recognition" versus stores using traditional slatwall shelves.