Displays & Signs

Retail Category: Consumer Electronics/Entertainment
Display Type: Countertop - Permanent
Client: Panasonic
Producer: Advertising Display Co., Lyndhurst, N.J.
Size of Run: 5,000
Comments: Because lithium batteries are so expensive, they have traditionally been merchandised behind the counter to prevent pilferage. When this display is placed on a counter, it can be set up so product is accessible only from the back by store personnel. When used behind the counter, the clear front panel slides up to provide access.

Retail Category: Mass Merchants
Display Type: Freestanding - Permanent
Client: Williamson-Dickie Mfg. Co.
Producer: AMD Industries Inc., Cicero, Ill.
Size of Run: 330
Comments: Designed out of sheet metal, expanded metal and laminated wood, these displays reflect Williamson-Dickie's desired rugged look for this store-within-a-store concept. Retailers can customize the product mix as they wish to increase turns and profitability.

Clients: Newspaper publishers
Products Promoted: Newspapers
Comments: Designed specifically for 7-Eleven stores, these displays highlighted "March Madness" NCAA basketball coverage in 23 metropolitan newspapers. Headers and lug-ons were customized for newspapers in each market, and the displays were engineered to withstand the weight of many newspapers.
Introduction: March 2001
Size of Run: 4,000

Product: Poland Springs and Calistoga bottled water
Number of displays: 400
P-O-P company: Lingo Manufacturing Co., Florence, Ky.
Distribution: Upscale supermarkets and convenience stores
Introduction: January 2001
Duration: Semipermanent
Construction: Wood crates, sheet metal, steel tubing, styrene signs
Display set-up: Field staff
Perrier's semipermanent display for its Calistoga and Poland Springs brands conveys an outdoorsy, natural image with its wooden crates that can be tilted to gravity feed the product.

A profile of Steve Spetnagel, merchandising and equipment manager for Coca-Cola

Retail Category: Mass Merchants
Display Type: In-line, Gondola or On-shelf Displays
Client: Nintendo of America Inc.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.
Size of Run: 2,205
Comments: One of several displays created for the launch of Game Boy Advance, this version was placed in stores before the launch date in order to create early interest. An injection-molded rubber arm gives the display flexibility, while AC power and durable construction ensure the game stays functional in stores.

Retail Category: Eating & Drinking Establishments
Display Type: Countertop - Permanent
Client: UDV-North America
Producer: Newday Communications, Norwalk, Conn.
Comments: Baileys developed new drink recipes to appeal to a younger target audience and expand usage. The acrylic display showcased five different drink recipes on back while making it easy for bartenders to pre-mix cocktails and pour them from each stainless steel shaker.

Retail Category: Specialty Shops
Display Type: Permanent - Freestanding or Aisle Displays
Client: The Wella Corp.
Producer: Art Merchandising Inc., New York
Size of Run: 13,750
Comments: Designed for salons and spas, this display functions as a workstation as well as a product merchandiser so stylists can use Lifetex products when working on clients' hair.

Client: Hershey Foods Corp., Hershey, Pa.
Products Promoted: Reese's candy
Comments: This gravity-fed power wing was designed to merchandise newer Reese-Sticks product alongside the established Reese's Peanut Butter Cups product. Hinge closures made the unit easy to assemble and pack-out.
Introduction: December 2000
Size of Run: 6,000
Construction/Materials: 5-color with varnish on combined B-flute bleach-white board
P-O-P Company: Triangle Display Group, Philadelphia