Displays & Signs

Product: Beer
P-O-P companies: Ryan Partnership (design and production), Westport, Conn.; JB Graphics (printing of standee, table tent and dangler), Ronkonkoma, N.Y.; Renco Displays (graphic finishing), Englewood, N.J.
Distribution: On- and off-premise accounts
Introduction: August 2000
Duration: Promotional
Construction: Paper
Display set-up: Heineken salesforce
John McEnroe was key to the P-O-P used by Heineken USA to promote its association with the U.S. Open event.

Product: Health Monitoring Systems
Number of displays: 100
P-O-P company: Stark & Associates (co-design), Charlotte, N.C.
Distribution: Pharmacies, department stores, mass merchants
Introduction: October 2000
Duration: Permanent
Construction: Plexiglass
Display set-up: Manufacturers' representatives
Medisana's two new Health Management Centers provide a flexible, prominent home for the company's health monitoring devices.

Product: Preventx Hand Sanitizer and First Aid Antiseptic
P-O-P companies: Bill Brokaw Advertising (graphic design); Downing Retail Display (structural design and production), both of Cleveland
Introduction: July 2000
Duration: Supermarkets and drugstores
Construction: Corrugate
Display set-up: Store personnel
Empyrean Bioscience's displays for Preventx are delivered preassembled and prepacked.

Retail Category: Specialty Shops/Services
Display Type: Freestanding or Aisle (Permanent)
Producer: Design Display Group Inc., Carlstadt, N.J.
Client: Nike

Display theme encourages shoppers to purchase vodka for the party season

Promoting expensive durable goods is a whole different merchandising ballgame. Marketers of big-ticket items offer tips for producing smarter, harder-working P-O-P.