Displays & Signs

Product: Pass & Seymour/Legrand extension cord
P-O-P company: Scotland Container Inc., Laurinburg, N.C.
Introduction: November 2000
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Pass & Seymour/Legrand's new HandyCord combined extension cord, plug and storage case was introduced to home centers and mass merchants during the holiday season through a floorstand.

Client: Godiva Chocolatiers, New York
Product Promoted: Godiva Chocolates
Objective: The Godiva Horn of Plenty was created to enhance the decorative appeal of the Godiva store environment during the Fall and Thanksgiving season with an upscale aesthetic appeal.
Introduction: August 2000
Construction/Materials: Powder-coated metal and dried gourds and foliage to create a new take on an old standard, the Thanksgiving horn of plenty. This design fostered the notion of high perceived value of the Godiva product line.

Client: Frito-Lay Inc., Plano, Texas
Products Promoted: Frito-Lay snack products
Objective: The client wanted to create a "retail theatre" within the store by establishing a destination that brings excitement and surprise to the consumer. The company's goal was to increase year-to-year sales and lock in floor space for the eight weeks during the competitive holiday season.
Introduction: November 1999
P-O-P Company: Frankel, Chicago

Product: Personalized home address plaques
Number of displays: 300
P-O-P company: Cull Designs Inc. (graphics), Grand Rapids, Mich.
Introduction: June 2000
Duration: Semipermanent
Construction: Wood frame, paper labels
Display set-up: Retail staff
Whitehall Products has introduced a revamped wooden floor display featuring stained wood, new address plaques and application photos.

Product: Chandon Sparkling Wine
Number of displays: 1,250
P-O-P company: Flair Display Inc., Bronx, N.Y.
Distribution: Liquor stores
Introduction: June 2000
Duration: Permanent
Construction: Black melamine; heat bent, screen-printed acrylic; all parts machined and edgebanded
This floor display for the Chandon family of California sparkling wines combines upscale features with a minimal footprint to attract attention and increase retail placement.

Client: GoodMark Foods Inc., Raleigh, N.C.
Products Promoted: Big Mama smoked sausages
Objective: To introduce a new product line with a countertop display that was unique in shape and that would stand out to both retailers and consumers.
Introduction: August 1999
Construction/Materials: Corrugated and cardstock carton

P-O-P Company: Triangle Display Group, Philadelphia