Displays & Signs

Retail Category: C-stores
Display Type: Temporary Graphics
Client: Pepsi-Cola Co.
Producer: MVT Display Group LLC, Carlstadt, N.J.
Size of Run: 2,500
Comments: This cold vault sign utilizes lenticular technology to rotate three images in sequence and enable Pepsi to advertise three brands in the space of one. The graphics can be updated easily in two minutes.

Product: Outdoor hooks/Bird feeders
Number of displays: 50/30
P-O-P company: In-house staff
Introduction: May 2001/July 2001
Duration: Semipermanent
Construction: Spruce and pine/cedar
Display set-up: Retail staff
The updated floorstand for Whitehall Products' Bird Feeder products features an open style that displays the products for customers to pick up easily.

Retail Category: Mass Merchants
Display Type: Counter Displays - Permanent
Client: Callenan International
Producer: Array Marketing Group, Los Angeles, Thomson-Leeds Division
Size of Run: 1,250
Comments: Rotating 360 degrees, this display has 60 different facings of product with 180 pieces stored in the back. The display reduced the need for back stocking and keeps the product in constant view.

Retail Category: Mass Merchants
Display Type: Freestanding or Aisle - Permanent
Client: Madden Communications
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 2,000
Comments: Heavy-duty injection-molded trays supported by steel tubes enable this display to hold more than 800 pounds of Kool Aid, Crystal Light, Slushies and Country Time products. Locking casters allowed the unit to be moved easily.

Retail Category: Eating and Drinking Establishments
Display Type: Motion, Light or Sound Display
Client: Seagram Americas
Producer: Focus Packaging & Display Group, San Diego
Size of Run: 750
Comments: Colorful fiberoptic lighting gave this sign an added sense of motion. Combined with the brand's graphic identity, the piece made a compelling visual presentation in what is normally a dark on-premise environment.

Product: Single-serve snacks
Number of displays: 1,000 (third reorder pending)
P-O-P companies: Frank Mayer & Associates, Grafton, Wis.; and SMP Display & Design Group, Chattanooga, Tenn.
Distribution: Convenience stores, foodservice outlets
Introduction: June 2001
Duration: Permanent
Construction: Sheet metal, vacuum-formed ABS plastic, four-color screen printed graphics
Display set-up: Kellogg's national broker network

Jim Beam Brands is targeting on-premise accounts with promotional programs that build on the personality and brand image of the company's products.