Displays & Signs

Client: GoodMark Foods Inc., Raleigh, N.C.
Products Promoted: Slim Jim meat snacks
Objective: This display was created to call consumers' attention to a co-branded sweepstakes offer with 989 Studios' video games.
Introduction: September 1999
Construction/Materials: Corrugated
P-O-P Company: Rock-Tenn Alliance Group, Winston-Salem, N.C.

Research uses biofeedback to gauge consumers' response to in-store display designs

Client: Just Born Inc., Bethlehem, Pa.
Products Promoted: Zours, Hot Tamales and Mike & Ike candies
Objective: This program was created to promote the company's tie-in with the NASCAR racing circuit. It included game-specific displays and merchandising materials.
Introduction: February 2000
Construction/Materials: Corrugated
P-O-P Company: Colangelo Synergy Marketing Inc., Darien, Conn.

Client: Callard & Bowser-Suchard Inc., Rye Brook, N.Y.
Products Promoted: Fruit-Flavored Chocolate
Objective: Terry's Chocolate is sold twice a year for the Easter and Holiday seasons. Not being a top-of-mind purchase, it is extremely important to catch consumers' attention in-store and remind them to buy this unique product.
Introduction: October 2000
Construction/Materials: Direct print mottle white trays, B-flute, litho-laminated B-flute header and lug-on with a lenticular spot mount

Client: M&M/Mars, Hackettstown, N.J.
Products Promoted: M&M/Mars Fun Size products
Objective: To develop a temporary display to capitalize on the lucrative Halloween candy buying season that would serve as a centerpiece at retail and that could hold a large quantity of product.
Introduction: July 1999
Construction/Materials: Corrugated collapsible bins
P-O-P Company: Smurfit-Stone Display Croup, Richmond, Va.

Product: PurTest home water-test kits
P-O-P company: Williamette Industries, Charlotte, N.C.
Introduction: November 2000
Duration: Temporary
Construction: Corrugated (floorstands, power wings), plastic (merchandising strips)
Display set-up: Retail staff
American Water Service is using a merchandising strip with a large header and graphics label to promote its PurTest line of in-home water-testing kits. Other displays include a power wing with optional base and a floorstand.